The NCAA and President Mark Emmert seem incapable of reorienting college athletics within higher education as a positive component of the campus experience, instead embarking on a Darwinian chase for revenue. Student welfare and development is no longer the priority but an afterthought.
The argument is stale, the facts don't support reality, and the public is recognizing the absurdity of the NCAA's position: they insatiably embrace commercialism in all facets of intercollegiate athletics except on a single issue -- athlete compensation.
Darwinian principles have taken control of college athletics, further dividing institutions in the power conferences from everyone else. Just as Icarus followed his unchecked ambition and flew towards the sun, so too is college athletics chasing excess towards disaster.
There are active lawsuits over departure dates but make no mistake -- schools are chasing television dollars like never before. And neither the student-athletes nor the NCAA has any say in this process.
Ultimately, we, as leaders in higher educational institutions, must find sustainable solutions that realign this imbalance, and in the process improve the quality of the student experience for the benefit of all.
They changed some of the rules of golf effective January 1st. You can now smooth the sand or soil while playing from a hazard but you can't improve your lie. Why don't they just allow tees in the trap? Let's speed things up.
College athletes will never be paid a salary to play for their school. There are far too many logistical, economic and legal hurdles that would have to disappear before paying students could even become a reality.
Despite the fact very few student athletes ever have the opportunity to turn professional, the overwhelming time commitment leaves them with no way of generating any income. Here is a reasonable solution.