Paid Coverage

Newsrooms Debate Paid Coverage

Financial Times | Posted 06.17.2009 | Media


How much would you pay to read the newspaper equivalent of this page? At about 2,000 of the 50,000 or so words in the printed version of the Financial...

Why It's Wrong to Pay for Blog Coverage

Andy Sernovitz | Posted 05.20.2009 | Media


Andy Sernovitz

There's no reason to go here. It only takes one missed disclosure statement to ruin your reputation forever. Feel free to take advertising, but when you sell your editorial, you are forever tainted.