Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ.
There are 1,500 exhibitors here, from 70 countries. What I found intriguing is that -- at least this year -- the innovation was far more in the home appliance end rather than with what usually gets the attention, computer-related products.
The top movers and shakers of the corporate sustainability world recently gathered at Fortune Brainstorm Green to examine, analyze and summarize the success of green B to B, and the simultaneous failure of green B to C commerce.
There are more than 90 million domain names registered in the .COM extension. Finally a new domain name competitor, fit for companies, corporations and all other forms of commerce, the extension ".CO," has entered the market.
By owning the day to day computing experience of so many people Apple is looking to lock down how people expect technology to work, and in doing so limit where their competitors can make headway in nearly every market.