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Baja Smugglers: Transporting News to the 18-34 Demographic on YouTube

Jesse Aizenstat | Posted 10.05.2013 | Los Angeles
Jesse Aizenstat

Young people don't watch the news. The common understanding is that young people like reality TV and mindless television dramas. But I think that network executives and media moguls simply haven't found the right way to relate to the 18-34 demographic.