Participatory Media

The Difference Between "Invention" and "Innovation"

Tom Grasty | Posted 04.03.2012

Tom Grasty

Like so many up-and-coming entrepreneurs, I was under the impression that invention and innovation were one and the same. They aren't. And, as I have discovered, the distinction is an important one.

The Difference Between a 'Pivot' and a 'Reboot'

Tom Grasty | Posted 04.30.2012

Tom Grasty

Of course, we all know that if there's one truism in entrepreneurship, it's that change is the only constant we can rely on. And sometimes we really do need to change course. So how do you know if you should pivot or reboot?

3 Keys to Naming Your Product

Tom Grasty | Posted 03.12.2012

Tom Grasty

Without question, naming your product is important. But it's also a great opportunity. The right name can distinguish you from the competition, as well as differentiate your product from seemingly similar offerings.

The Pros & Cons of Hiring Third-Party Vendors

Tom Grasty | Posted 02.14.2012

Tom Grasty

Rarely does a startup have all the tools in its toolbox when starting out. Sometimes you have to engage a third-party vendor.

Lessons for Digital Entrepreneurs from the Entertainment Industry

Tom Grasty | Posted 01.02.2012

Tom Grasty

There's an old adage in Hollywood that "ideas are a dime a dozen." To a large extent, I think that applies to entrepreneurship as well.

The New News Paradigm: 'Pivot or Perish'

Tom Grasty | Posted 09.05.2011

Tom Grasty

At the recent MIT-Knight Civic Media Conference, I had the pleasure of speaking to 16 of the most promising thinkers in the area of digital news. Cull...

Participatory Media and Why I Love it (and Must Defend It)

Caterina Fake | Posted 05.25.2011

Caterina Fake

Jaron Lanier does not understand that people do things for reasons other than bolstering their egos and making money. Those who engage in participatory media are not "robbed of dignity."