The Produce Marketing Association's growers, suppliers and retailers will be allowed for two years to use iconic characters such as Elmo and Big Bird in messaging and on produce sold in stores -- all without paying any licensing fees.
The piercing cheers of over 500 NYC school kids trumpeted the kickoff of the free album, Songs for a Healthier America, a which features health-conscious songs by Ashanti, Jordin Sparks, Ariana Grande and more.
Sierra Club's role models don't have red fur or say "oh boy, that tickles" when you squeeze them; they're just ordinary people like you and me doing extraordinary things every day in their communities.
There are lots of ways to fit physical activity into the school day, through enhanced PE classes, recess, walking or biking to and from school, creating before- and after-school activities, and introducing classroom activity breaks.
Through all of us doing our part, we can prove the researchers wrong who warn that this could be the first generation of children in 200 years to live a shorter lifespan than their parents, due to obesity.