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Patt Cottingham

Two-Way Look at America's Brand Changeover

John Tepper Marlin | Posted 01.31.2009 | Politics

Read More: Hawaii, Patt Cottingham, Obama Transition, Brand America, Mumbai, Barack Obama, Jakarta, Jamal, Politics News
John Tepper Marlin

My friend Patt Cottingham, a branding expert, has created a year-end image of the changeover -- a two-way look at goodbye and hello.

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Obama's Branding Genius

John Tepper Marlin | Posted 12.06.2008 | Business

Read More: Gop, John McCain, Change Theme, Brand, Advertising Age, Adage, Patt Cottingham, John Tepper Marlin, Branding, Mccain, Hillary Clinton, Republican Party, Barack Obama, President Obama, Obama Wins, Obama Election Day, HuffPost Election Analysis, Election Day 2008, Election Day, Joe Biden, Election Results, 2008 Election, Sarah Palin, Election, Presidential Results, HuffPost Election Reaction, Election Reaction, Obama Presidency, Obama President, Presidential Election, Election Analysis, Business News
John Tepper Marlin

AdAge announced today that yesterday, November 4, is the most significant day for marketers in the history of the world.

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