Self-imposed discipline with a bent towards results rather than "creative" and sustainability spending is unfortunately not the norm in the marketing industry. But it is increasingly the practice of these tech companies.
The separation between arts and sciences is one of those areas where contemporary thinking has fallen behind our medieval, Roman, and Greek cultural ancestors. It's an illusion with huge unfortunate consequences.
My start-up has seen any great number of successes this year. We can boast a solid signup rate, and have made exciting plans for moving forward. But, in order to do that I have leveraged every means at my disposal. Some paid off and some have felt as though I have bargained with the Devil and lost.
What's been occurring for the last 50 years within Silicon Valley's tight cluster of suburban towns is nothing short of an "entrepreneurial explosion" on par with classic Athens, renaissance Florence or 1920's Paris.