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Paul Kontonis

(VIDEO) Nielsen: Measuring Consumer Engagement is Key

Andy Plesser | Posted 08.18.2014 | Media
Andy Plesser

For marketers to move more money from TV to digital, they need true parity in measurement, says David Hohman, Nielsen's agency solutions EVP  in an i...

(VIDEO) Multi-Channel Network Collective Digital Studio Launches New Content for Purina

Andy Plesser | Posted 07.29.2014 | Entertainment
Andy Plesser

Los Angeles-based Collective Digital Studio (CDS) launched a new series of programming for its popular YouTube channel Petcentric as part of a recentl...

(VIDEO) Making Content Marketing Accountable To Drive Business, MediaCom's Sean Black Explains

Andy Plesser | Posted 06.16.2014 | Business
Andy Plesser

Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Par...

The Beet Leadership Webcast on Original Web Content, Live From AOL Studio in LA Today at 11 PDT/2 EDT (Recorded Earlier)

Andy Plesser | Posted 11.20.2011 | Technology
Andy Plesser

We have an outstanding group of panelists to discuss the economics, social strategies and creativity around original entertainment video for the Web.

New Web Video Awards Program Announced by IAWTV

Andy Plesser | Posted 06.04.2013 | Media
Andy Plesser

The International Academy of Web Television (IAWTV), a national association of video creators, has announced its first awards program for excellen...