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Peerindex

The Elegance of Tellagence in Social Media Marketing

Jure Klepic | Posted 01.27.2013 | Business
Jure Klepic

The major problem we have today in the social space when it comes to measuring influence is that we do not yet have a solid definition of what online influence is.

What Do The Emperor's New Clothes Have in Common with Social Media Influence?

Jure Klepic | Posted 11.23.2012 | Business
Jure Klepic

Buzz and awareness are not the new clothes when it comes to influence. Until someone can track the true behavior change that an influencer causes by a message, it is virtually the Emperor's New Clothes all over again but until then, "he really doesn't have anything on at all," does he?

Paradox of Online Influence

Jure Klepic | Posted 08.26.2012 | Business
Jure Klepic

Their ad asks, "Would you date someone with a lower Klout score?" Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence?

It Is Your Reputation, After All

Alan W. Silberberg | Posted 12.27.2011 | Technology
Alan W. Silberberg

Social media is no longer just a buzzword, but really a part of daily life. Now the new thing is a play on the old one, "You've got Klout." Or do you? Or do you have Peerindex? Do you know your grade on Grader? Do you know what your Kred is?

Bianca Bosker

Should Companies Woo You? Check Your Score

HuffingtonPost.com | Bianca Bosker | Posted 07.04.2011 | Technology

As Twitter becomes an increasingly important marketing tool, a growing crop of Internet startups are offering new tactics to rank the online influence...