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Pepsi Marketing

According to Kids, Coke and the Critics Are Missing the Point

Rose Cameron | Posted 03.29.2013 | Business
Rose Cameron

The industry doesn't get it. Not many kids crave Coke or sip it from that iconic bottle because it is 'sugar and fizzy water,' they love or loved Coke because of its marketing.

Beyonce's $50 Million Deal

The Huffington Post | Kia Makarechi | Posted 12.10.2012 | Entertainment

Beyonce has signed a $50 million deal with Pepsi, The New York Times reports. The agreement includes traditional promotional appearances and a new com...