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Pepsi Refresh

Pepsi Refresh, Community Fundraising Contest, Under Fire Again

Posted 05.25.2011 | Impact

For the second time in a year, the Pepsi Refresh Project is under fire. Started nearly a year ago, the $20 million online contest awards community gra...

2011: Year of the Citizen Consumer

Auren Kaplan | Posted 05.25.2011 | Impact
Auren Kaplan

The lines between business and cause are beginning to intersect, and integration of cause and business is now being seen not just as a trend, but as a foundational pillar of good business in the 21st century.

Brands That Give Back

Shira Lazar | Posted 05.25.2011 | Impact
Shira Lazar

Just because you slap a social good component to a brand or doesn't make it good. Fortunately, I had a chance to be part of an event that got the right balance of marketing and doing good.

Why I Stopped Asking You to Vote for NeighborGoods in the Pepsi Refresh Challenge

Micki Krimmel | Posted 05.25.2011 | Impact
Micki Krimmel

The allure of $50,000 to support NeighborGoods was difficult to ignore, but after months of fruitless work, I will no longer be asking anyone to vote for us in the Pepsi Refresh challenge.

The Threadheads, Nine Lives, and Doing Good For The Gulf

Sal Nunziato | Posted 05.25.2011 | Entertainment
Sal Nunziato

One must be made of stone to not feel for the great people of New Orleans, as well as everyone along the Gulf Coast. People like singer-songwriter Pau...

Pepsi Aims To Refresh The Damaged Gulf

AP | EMILY FREDRIX | Posted 05.25.2011 | Impact

NEW YORK — Pepsi is expanding its popular Refresh Project charitable program to help communities affected by the oil spill in the Gulf of Mexico...

Pepsi's Refresh Everything Vs. Coke's Live Positively: Which Soda Wins The War? (POLL)

HuffPost | Claire Grinton | Posted 05.25.2011 | Impact

For years, Coca-Cola and PepsiCo have been at odds in the beverage category, pushing each other forward in the race for market share, innovation, and ...