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Pepsi

Leading the New Political Evolution in Advertising

Danny Groner | Posted 12.18.2008 | Media

Read More: Paris Hilton, Oprah Winfrey, Center for Communication, Visa, Nike, Advertising, Ford, Pepsi, Barack Obama, Obama Media, Obama Ads, Media News
Danny Groner

Both the media and President-elect Obama's strategists have worked -- hopefully independently -- to transform the man into a brand

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50 Most Powerful Women

Fortune | Jessica Shambora and Beth Kowitt | Posted 10.30.2008 | Business

Read More: Kraft Foods, 50 Most Powerful Women, Irene Rosenfeld, Pepsi, Pat Woertz, Indra Nooyi, Archer Daniels Midland, Business News

Talk about drama! Our 11th annual list is dominated by firsts (first woman to run a major U.S. oil company), superlatives (youngest honoree ever) and ...

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Super Bowl XLII Ads Sell Well Despite Economy: Pepsi, CareerBuilder In, GM Out (VIDEO)

Wall Street Journal | Stephanie Kang and Suzanne Vranica | Posted 10.13.2008 | Business

Read More: Pepsi, Gm, Super Bowl Ads, Economy, Careerbuilder, Super Bowl Commercials, Nbc, Anheuser-Busch, Super Bowl XLII, Business News

Marketers may be tightening their belts amid the economic downturn, but you'd never know it from the sale of Super Bowl ads. The National Football Le...

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Green Edge 7 - Bottled Water and the Fiji Flap

John Tepper Marlin | Posted 09.28.2008 | Green

Read More: Environment, Pepsi, Fiji Water, Bottled Water, France, Coca-Cola, Aquafina, Cadbury Schweppes, Mexico, Evian, Brazil, Perrier, Dasani, Pet, Green News
John Tepper Marlin

The Fiji flap is a surreal poster-child for the global trafficking in bottled water. Ten local bottlers (#1 is Fiji Water) fill Chinese-manufactured b...

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Madonna Turns 50: Wither Feminism?

Philip N. Cohen | Posted 09.13.2008 | Entertainment

Read More: Madonna, Malawi, Mtv, Nightline, Pepsi, Feminism, Gender, Entertainment News
Philip N. Cohen

During the first decade of her megastarhood, Madonna perfected not only the arts of pop music, bothering feminists, and arousing boys (and girls), but the ability to use feminism to generate controversy.

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Coke Muscles In On Arabian Pepsi Territory

Los Angeles Times | Raed Rafei | Posted 03.28.2008 | Business

Read More: Soda, Coke Versus Pepsi, Cola Wars, Coca-Cola, Pepsi, Middle East, Coke, Business News

Prompted by a recent surge of prosperity in the Middle East, the giant American beverage companies have engaged in a fierce race to win the soft-drink...

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Justin Timberlake Superbowl Ad: Crotch-Slamming Sneak Peak

Huffington Post | YouTube | Posted 03.28.2008 | Entertainment

Read More: Justin Timberlake, Justin Timberake Superbowl Ad, Pepsi, Superbowl, Justin Timberklake Superbowl Commerical, Tony Romo, Andy Samberg, Amazon.com, Southern Hospitality, Entertainment News

It's probably going to be one of the biggest ads this Superbowl, but you don't really come away with much. Sure, he kind of makes fun of his loverboy ...

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Ad Industry Increasingly Relying On 'Branded Entertainment' To Market Products

New York Times | LOUISE STORY | Posted 03.28.2008 | Business

Read More: Fcc, Pepsi, Product Placement, Advertising, Federal Communications Commission, Business News

Advertising is often like a game of cat and mouse. Consumers try as hard as they can to run away from sales pitches and commercial jingles, so markete...

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