As global demand for sweets increases, so does the rush for land to grow sugarcane. Companies that produce and supply sugar to Coca-Cola, PepsiCo and other food and beverage giants are kicking poor farmers off their land and violating their rights.
"On occasions when they ask why they can't have Cheetos, Froot Loops or yogurt in a tube I tell them it's because these things aren't real food. They taste good, but they don't help their bodies grow strong or give them big muscles."
The system is poised for change. Now is the time for all of us to show companies that it is in their interests to lead. No brand is too big not to listen to its customers, and if enough of us urge the "Big 10" to do what is right, they will have no choice but to listen.
It's no surprise that Americans are confused about nutrition. Various industries co-opt the word "nutrition" and change its meaning, and Big Food companies also recruit America's nutrition professionals to spread their gospel
You would have to be living in a bubble to have missed the news that Beyonce cut a reported $50 million deal with PepsiCo. Although the deal may meet Beyonce's and Pepsi's mutually-beneficial marketing needs, it does not serve the best interests of the U.S. public.