Performance Pricing Online Video

Video: Online Video CPM's Keep Dropping, BrightRoll CEO Says

Daisy Whitney | Posted 05.25.2011

Daisy Whitney

Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. But CEO Tod Sacerdoti said he expects CPMs to stabilize shortly.