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Permission Marketing

Facebook Home: What's in It for Marketers?

Andrew Cherwenka | Posted 06.05.2013 | Business
Andrew Cherwenka

What does this mean for marketers and their advertising budgets? Facebook believes what's good for Facebook users is good for marketers.

Permission Marketing: Facebook's Cash Cow and a Marketer's Dream

Andrew Cherwenka | Posted 11.12.2012 | Business
Andrew Cherwenka

We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.

The Death of Mass Marketing

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

Interruption based marketing is being replaced by permission based marketing. Indiscriminate advertising is being replaced by web of trust marketing.