What does this mean for marketers and their advertising budgets? Facebook believes what's good for Facebook users is good for marketers.
We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.
Interruption based marketing is being replaced by permission based marketing. Indiscriminate advertising is being replaced by web of trust marketing.