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Personal Branding

Impact Is Not an Option

Jennifer Sertl | Posted 05.22.2013 | Business
Jennifer Sertl

We are all on a global stage and our impact is being measured. We now have Klout, Kred and TrustCloud! as predominant platforms just beginning to meas...

Don't Honk the Wrong Horn!

Tamara Jacobs | Posted 05.21.2013 | Style
Tamara Jacobs

Several years ago I made, what I thought was at the time, a momentous decision. I was having a good year, and I wanted to show the world that I had arrived. So, what did I do? -- I went out and bought the biggest and flashiest Jaguar I could find.

The Beckham Effect

Tomas Chamorro-Premuzic, Ph.D. | Posted 05.19.2013 | Sports
Tomas Chamorro-Premuzic, Ph.D.

Even his biggest fans would admit that the principal reason underlying David Beckham's career success is his exceptional ability to self-brand, to stand out from the crowd and permanently capture people's attention. So, what is the recipe for the Beckham Effect? There are three key ingredients.

Whose Brand Is It, Anyway?

Liz Ryan | Posted 05.07.2013 | Business
Liz Ryan

"So anyway, that was my old company's policy," said the breathless guy on the phone, whose name turned out to be Phil. "They used to tell us that we c...

Top 10 Ways to Sabotage Your Personal Brand Online

Barbara Ellis | Posted 05.01.2013 | DC
Barbara Ellis

1. Constantly post questionable jokes and tasteless photos. HR directors love pranksters and those with low moral standards.

The Hour That Will Change Your Life: Six Things Artists Should Do for 10 Minutes a Day

Hilary Harkness | Posted 04.15.2013 | Arts
Hilary Harkness

Every artist struggles with productivity -- how can you create more work, and how do you know where you should be spending your time? I recently spoke with Dorie Clark, strategy consultant and author of the book Reinventing You: Define Your Brand, Imagine Your Future.

Personal Branding: It's a Stretch

Malcolm Levene | Posted 04.08.2013 | Healthy Living
Malcolm Levene

I do not wish to change anyone's personal style, only to enable them to stretch their thinking and open their minds to be more creative with themselves. So often we become stuck, even inflexible with ourselves.

Why People Don't Get How Awesome You Are

Deirdre Maloney | Posted 04.04.2013 | Healthy Living
Deirdre Maloney

We all know what a brand is when it comes to a company. But you have a brand, too. Your personal brand evokes emotion in others. It makes others feel something: trusting and comfortable, or perhaps challenged and motivated, or happy and carefree.

Reinventing You: Why Defining Your 'Brand' Matters

Lisa Earle McLeod | Posted 03.27.2013 | Business
Lisa Earle McLeod

But at the end of the day, it's your brand. You can define your future, or you can leave it to chance.

Who Wants to Be an Icon? Moving From Book to Brand

Deborah Stambler | Posted 05.19.2013 | Business
Deborah Stambler

Are you the next Oprah? Richard Branson? Martha Stewart? Maybe. Okay, probably not. But you still may feel the stirrings of a book inside of you. I know I do.

Skip SXSW and Rent North By Northwest: What Classic Film Teaches Us About Social Media

April Rudin | Posted 05.11.2013 | Technology
April Rudin

SXSW has become little more than a cultish gathering of the masses with few true influencers in the marketing arena.

Once Upon a Time...

Malcolm Levene | Posted 04.22.2013 | Healthy Living
Malcolm Levene

A plan or strategy without action is next to useless. In my considered opinion, action and a follow-up to the action are essential tools. How you plan to promote yourself is the vital ingredient.

Authors, If You Don't Invest in your Career and Brand, No One Else Will Either

Fauzia Burke | Posted 03.31.2013 | Books
Fauzia Burke

If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round.

Protecting and Projecting Your Personal Brand in 2013

Malcolm Levene | Posted 03.25.2013 | Healthy Living
Malcolm Levene

When we find an interest that adds meaning to our lives and to those around us, our life becomes more fulfilled. Our personal brand becomes glossier on the inside and on the outside. In essence, we are being the person we are most proud of.

Why Your Online Activity - Right Now - Matters

Craig Kanalley | Posted 01.21.2013 | Technology
Craig Kanalley

This post was originally published in The Daily Collegian, Penn State's student newspaper. It was cross-posted to The Huffington Post with permission....

My Personal Brand

Malcolm Levene | Posted 02.19.2013 | Business
Malcolm Levene

When I got the message that my business was going through new and different challenges, I decided that I should have had a plan B to fall back on. Then after about six very long months, I decided to reinvent my personal brand.

Leadership and Weather Patterns

Tamara Ganc | Posted 02.19.2013 | Business
Tamara Ganc

It's trendy lately to talk about personal brands and how people perceive you. In my view, people experience your brand much the way they experience the weather. Are you mostly sunny or mostly cloudy? Frosty? Mild? Hazy? Warm?

Experts Reveal How Small Business Owners Can Develop Their Personal Brands

Erica Nicole | Posted 01.14.2013 | Small Business
Erica Nicole

As the world population hits 7 billion, barriers to startup entry decrease, social technology usage multiplies, fragmentation of media consumption continues, and the movement of people and ideas increase -- can small business owners afford not to brand themselves?

Your Own Personal Brand Part II: Unforgettable You

O'Brien Browne | Posted 01.06.2013 | Business
O'Brien Browne

Your own personal brand should make you unforgettable. Winning job applicants are those who succeed in sinking a memory hook into the soft gray membrane of their interviewers' brains.

5 Ways to Build a Personal Brand

Rebecca Shambaugh | Posted 12.22.2012 | Business
Rebecca Shambaugh

What do you want people to think and say about you and how do you need to show up to achieve that impression? If you don't already have a brand or if you are considering changing it, here are a few tips to get you started.

Consumer-led Storytelling: Brand Communication in a New Age

Omar Kattan | Posted 10.11.2012 | Business
Omar Kattan

Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand's marketing message (story).

Your Personal Brand and Your Personal Style Are Inextricably Linked

Malcolm Levene | Posted 12.10.2012 | Healthy Living
Malcolm Levene

Taking care of your personal style is integral to authentically communicating your "personal brand" and doing so as if you are proud of it. When we neglect our "outer brand," that's to say, our attire, grooming and physical appearance, we come across as unprofessional.

Lessons in Entrepreneurship

Shruti Eva Saini | Posted 11.28.2012 | Business
Shruti Eva Saini

Being a first mover is only advantageous to the extent that your product and service meets an unmet or existing need better than current offerings and creates a loyal consumer base quickly, whether via network effects or brand adhesion.

What the Kardashians Can Teach You About Fashion Blogging (Content Isn't King, Branding Is)

Erin Flynn | Posted 11.11.2012 | Style
Erin Flynn

Building a brand is something that takes a lot of thought and time. Once you find what ultimately makes your readers tick on both a materialistic level and a human level, people will be able to relate to you and your words.

Fake Reviews Are Worse Than Bad Ones

Fauzia Burke | Posted 11.10.2012 | Books
Fauzia Burke

The pathway to success in book publishing is not found in the snake oil of fake reviews. Just because something can be done online, does not mean it should be.