We are all on a global stage and our impact is being measured. We now have Klout, Kred and TrustCloud! as predominant platforms just beginning to meas...
Several years ago I made, what I thought was at the time, a momentous decision. I was having a good year, and I wanted to show the world that I had arrived. So, what did I do? -- I went out and bought the biggest and flashiest Jaguar I could find.
Even his biggest fans would admit that the principal reason underlying David Beckham's career success is his exceptional ability to self-brand, to stand out from the crowd and permanently capture people's attention. So, what is the recipe for the Beckham Effect? There are three key ingredients.
"So anyway, that was my old company's policy," said the breathless guy on the phone, whose name turned out to be Phil. "They used to tell us that we c...
1. Constantly post questionable jokes and tasteless photos. HR directors love pranksters and those with low moral standards.
Every artist struggles with productivity -- how can you create more work, and how do you know where you should be spending your time? I recently spoke with Dorie Clark, strategy consultant and author of the book Reinventing You: Define Your Brand, Imagine Your Future.
I do not wish to change anyone's personal style, only to enable them to stretch their thinking and open their minds to be more creative with themselves. So often we become stuck, even inflexible with ourselves.
We all know what a brand is when it comes to a company. But you have a brand, too. Your personal brand evokes emotion in others. It makes others feel something: trusting and comfortable, or perhaps challenged and motivated, or happy and carefree.
But at the end of the day, it's your brand. You can define your future, or you can leave it to chance.
Are you the next Oprah? Richard Branson? Martha Stewart? Maybe. Okay, probably not. But you still may feel the stirrings of a book inside of you. I know I do.
SXSW has become little more than a cultish gathering of the masses with few true influencers in the marketing arena.
A plan or strategy without action is next to useless. In my considered opinion, action and a follow-up to the action are essential tools. How you plan to promote yourself is the vital ingredient.
If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round.
When we find an interest that adds meaning to our lives and to those around us, our life becomes more fulfilled. Our personal brand becomes glossier on the inside and on the outside. In essence, we are being the person we are most proud of.
This post was originally published in The Daily Collegian, Penn State's student newspaper. It was cross-posted to The Huffington Post with permission....
When I got the message that my business was going through new and different challenges, I decided that I should have had a plan B to fall back on. Then after about six very long months, I decided to reinvent my personal brand.
It's trendy lately to talk about personal brands and how people perceive you. In my view, people experience your brand much the way they experience the weather. Are you mostly sunny or mostly cloudy? Frosty? Mild? Hazy? Warm?
As the world population hits 7 billion, barriers to startup entry decrease, social technology usage multiplies, fragmentation of media consumption continues, and the movement of people and ideas increase -- can small business owners afford not to brand themselves?
Your own personal brand should make you unforgettable. Winning job applicants are those who succeed in sinking a memory hook into the soft gray membrane of their interviewers' brains.
What do you want people to think and say about you and how do you need to show up to achieve that impression? If you don't already have a brand or if you are considering changing it, here are a few tips to get you started.
Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand's marketing message (story).
Taking care of your personal style is integral to authentically communicating your "personal brand" and doing so as if you are proud of it. When we neglect our "outer brand," that's to say, our attire, grooming and physical appearance, we come across as unprofessional.
Being a first mover is only advantageous to the extent that your product and service meets an unmet or existing need better than current offerings and creates a loyal consumer base quickly, whether via network effects or brand adhesion.
Building a brand is something that takes a lot of thought and time. Once you find what ultimately makes your readers tick on both a materialistic level and a human level, people will be able to relate to you and your words.
The pathway to success in book publishing is not found in the snake oil of fake reviews. Just because something can be done online, does not mean it should be.
