Personal Branding

Personal Branding

Elissa Stein | Posted 11.19.2009 | Living


Elissa Stein

Last night, at my son's 3rd grade pot luck, while munching on spicy sesame noodles and sipping red wine, I got into an animated conversation with a mo...

Get Famous Fast

Denise Brodey | Posted 11.13.2009 | Books


Denise Brodey

You can mourn the death of publishing or you can start bushwhacking a new book trail. These women certainly have.

But Does Twittering Really Sell Books?

Debbie Stier | Posted 11.05.2009 | Books


Debbie Stier

Gary Vaynerchuk built his brand using these free tools (Facebook, Twitter, Ustream, Tumblr, etc.) and he used the tools that he wrote about in the book to succeed with the book itself.

The Myth of "Personal Branding"

Richard Laermer | Posted 11.03.2009 | Business


Richard Laermer

"Personal Branding" is a term that gets bandied about at every cocktail party despite not having any real discernible meaning.

Changing Media Platforms and the Book Industry (VIDEO)

Gary Vaynerchuk | Posted 10.30.2009 | Books


Gary Vaynerchuk

My thoughts on changes in the book industry and why I love what Huffington Post is doing in this space!

Crush It! Author Gary Vaynerchuk Hits 6 Airports In 24 Hours For Book Tour (VIDEO)

The Huffington Post | Posted 10.30.2009 | Books


It's a book! It's a Vook! It's Crush It! And now it's a bird and plane too. Gary Vaynerchuk is hitting 6 airport Hudson Bookseller stores in 24 hours,...

The Raj Who Branded Himself: A Savvy Indian Royal Reinvents Himself Without Changing His Iconic Message

Perry Garfinkel | Posted 11.16.2009 | World


Perry Garfinkel

Though democratic India has come a long way, baby, Brand India, as it is sometimes referred to, still has a long way to go, baba.

Authenticity: You Has It

Chris Guillebeau | Posted 11.15.2009 | Business


Chris Guillebeau

From time to time I try being someone else, and the act of being an impostor really wears me out. I'm much better at being myself, including the flaws. All things considered, it's worked out okay so far.

From Homo Erectus to 'Homo Brandus' ?

Juliette Powell | Posted 06.19.2009 | Media


Juliette Powell

Tech innovators connect and conspire for a weekend to recharge their batteries and share ideas between gadgethons and power tool drag racing events.

Why We Are Not, In Fact, What We Buy

New York Times | John Tierney | Posted 06.19.2009 | Living


"Evolution is good at getting us to avoid death, desperation and celibacy, but it's not that good at getting us to feel happy," says Geoffrey Miller, ...

Personality-Driven Media Brands: Why Do Some Thrive While Others Fail?

Suzanne Aaronson | Posted 06.14.2009 | Media


Suzanne Aaronson

What is the magic that transforms a web personality into a brand?

Branding as Soul, Karma, and a New World

Tim Berry | Posted 05.23.2009 | Business


Tim Berry

I was taught to think of branding as a collection of visuals that should work together: logo, letterhead, signage. The boom in social media has made me see it as something much deeper than look and feel.

Leave Your Day Job!

Dr. Susan M. Guthrie | Posted 05.08.2009 | Living


Dr. Susan M. Guthrie

General Electric, Burger King, Microsoft and Hewlett Packard were all founded during severe recessions. Economic pressure forces business to look for ways to operate smarter and leaner.

A Kick In the Career: The Perils of Personal Branding

Thomas Stern | Posted 07.22.2008 | Business


Thomas Stern

If nobody in the boardroom has your custom-designed logo tattooed onto his or her forehead, you need to reevaluate your marketing strategy.

Tips for Personal Branding (and Protection) in a Digital Age

Tim Ferriss | Posted 03.28.2008 | Living


Tim Ferriss

Get smart and get real. You, Inc. exists whether you want it to or not. Manage your personal brand so you can benefit from the new digital landscape instead of suffer from it.