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Persuasion

Are Your Business Presentations Like Casseroles?

Dianna Booher | Posted 12.16.2014 | Business
Dianna Booher

Whether you're developing a speech, preparing for a media interview, meeting with a client, pitching a proposal to your boss, or counseling an underperforming employee -- pick a point. Start there to simplify.

10 Ways to Convert More Customers Using Psychology (Infographic)

Gregory Ciotti | Posted 12.08.2014 | Business
Gregory Ciotti

As Daniel Pink once said, "There's a gap between what science knows and what business does." The study of psychology and its application for marketing to consumers has been brought about by the attempt to bridge this gap.

The One Word That Can Get You What You Want

Posted 12.16.2014 | Healthy Living

By Melissa Dahl Follow @melissadahl Getting people to carry out your bidding might be as simple as providing with them a reason, even if that r...

4 Customer Comments That May Not Mean What You Think

Dianna Booher | Posted 11.12.2014 | Business
Dianna Booher

When a sale stalls or a customer leaves for the competition, average sales professionals look outward for a "reason." Superstars look themselves in the mirror and ask, "Is THAT the best I can do?" They course correct immediately.

3 Reasons to Revel in the Mistakes of Others

Steve J. Martin | Posted 12.07.2014 | Business
Steve J. Martin

Gaffes made by others make it so much easier for us to recognize them for the blunders that they are.

5 Must-Dos If You Want to Persuade

Hans Hickler | Posted 11.22.2014 | Business
Hans Hickler

As leaders, we usually end up at that crossroads where we have that one opportunity to close the deal, to persuade -- the meeting with our boss, the presentation to the Board of Directors, or the pitch to our customer.

Why the Ice Bucket Challenge Works (And Doesn't Work)

Greta Perel, Ph.D. | Posted 10.28.2014 | Impact
Greta Perel, Ph.D.

While I certainly do not begrudge the funds raised for ALS research -- money is, after all, the only way to develop life-saving treatments through expensive research and trials -- it does raise some questions about awareness campaigns in the digital age. Why do some causes get so much attention and not others?

Do You Have Captive Value?

Cari E. Guittard | Posted 09.02.2014 | Business
Cari E. Guittard

I just recently wrapped teaching my annual Women's Leadership course at the Hult International Business School here in San Francisco. By design, the ...

Stop Pitching; Don't Make Them Duck

Dianna Booher | Posted 08.25.2014 | Business
Dianna Booher

Let's say that your friend Carla calls and asks if you'll be home in the next hour; she wants to stop by to show you "something." You invite her to co...

7 Things Really Persuasive People Do Differently

| Kevin Duam | Posted 05.27.2014 | Small Business

While many people don't like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their ...

Persuasion And Negotiation Techniques For Acing Interviews And Lowering Your Rent

Uloop | Posted 05.14.2014 | College
Uloop

The negotiation skills you put to use in these situations may lower your rent, help you ace a job interview and help your email to a top business professional stand out among the droves of others.

5 Myths About Introverts and Extraverts at Work

Adam Grant | Posted 04.21.2014 | Business
Adam Grant

I've noticed that despite growing social and professional acceptance, introverts are still wildly misunderstood. People may be more open about being introverts, but they cling to assumptions that don't stand up to the test of rigorous evidence. It's time to debunk five myths.

Click Bait Job Interview

Oren Mendez | Posted 04.02.2014 | Comedy
Oren Mendez

Thank you so much for considering me for this job. I'm going to tell the 10 best reasons to hire me without getting out of your chair. To be honest, I...

The Seven Deadly Sins of Startup Storytelling

Andy Smith | Posted 03.15.2014 | Business
Andy Smith

Make stories part of your culture -- and more than that, the integrity of your culture. All-hands meetings can be pivotal here. Stories are often the best way to relate how a company is doing, what people are doing well, and what they could be doing better.

Ideas are the Easy Part: 10 Concrete Steps to Eliminating Fear as an Obstacle to Successful Innovation

Amy Radin | Posted 02.12.2014 | Business
Amy Radin

Established organizations are in the paradoxical position of acknowledging the need for innovation, while at the same time remaining conditioned to the familiar.

Great Wallflowers in Literature

Maya Rodale | Posted 01.25.2014 | Books
Maya Rodale

Some of the most popular and well-known heroines of literature are the outspoken troublemakers. Think Scarlett O'Hara, Anne of Green Gables, Emma Woodhouse, Becky Sharpe or Lady Macbeth. And then there are the wallflowers.

7 Sneaky Influence Tactics You Never Saw Coming

Adam Grant | Posted 01.23.2014 | Business
Adam Grant

What if we didn't let them get away with it? Next time someone uses one of these techniques on you, I hope you'll be more likely to recognize it, and resist.

Don't Even Think About Reading This Post

Adam Grant | Posted 10.13.2013 | Business
Adam Grant

It's maddening when people do the opposite of what we tell them to do. Remind your boss to look at a report, and he puts it off longer. Discourage a friend from taking a job, and she accepts it. You're reading this post, even though the headline demanded the exact opposite.

5 Business Writing Tips To Make Readers Hang On Your Every Word

Dan Roitman | Posted 09.15.2013 | Small Business
Dan Roitman

Your writing, after all, reflects your thinking. Disorganized or imprecise language often points to muddled thoughts, whereas direct, influential writing stems from a clear thought process.

Oh, the Humanity. Putting Faces on Social Causes

Wray Herbert | Posted 08.21.2013 | Science
Wray Herbert

It's very difficult and expensive to get people to comply with social causes -- especially causes that may not benefit us directly. But humanizing issues may, by stirring up guilty feelings about hurting others, lead to selfless action.

How to Persuade Anyone: Four Timeless Strategies

Dan Roitman | Posted 07.20.2013 | Business
Dan Roitman

Whether you're negotiating an acquisition, recruiting new talent, trying to ink an elusive client, or even just asking for a raise, you need to be well versed in the powers of persuasion.

5 Tips To Getting What You Want

Karen S. Exkorn | Posted 04.19.2013 | Fifty
Karen S. Exkorn

In the words of Maya Angelou, "Ask for what you want and be prepared to get it!" Whether it's in the boardroom or the bedroom, use your voice to help you get what you want.

"Consult Your Physician Immediately If ..."

Wray Herbert | Posted 06.17.2013 | Science
Wray Herbert

Drug ads are required to list the most serious side effects for the prescription drugs they promote, and some are indeed serious. Do consumers take these warnings seriously, and do these frightening catalogs of symptoms change their attitudes toward the drugs?

How To Actually Have Influence

Heidi Grant Halvorson, Ph.D. | Posted 04.21.2013 | Healthy Living
Heidi Grant Halvorson, Ph.D.

If you want to become good at influencing others, then you simply need to learn how. It's not magic, and it's certainly not innate. It may sometimes feel innate, but that's because people are often able to pick up on effective strategies implicitly, through experience and observation.

Campaign Finance -- Solved!

Jonathan Haber | Posted 02.04.2013 | Politics
Jonathan Haber

No one in his or her right mind would spend over a billion to win an election unless the value of victory was much higher than that, which in the case of winning the presidency includes influence over trillions in spending (not to mention the other extraordinary powers and perks of office).