Whether you're negotiating an acquisition, recruiting new talent, trying to ink an elusive client, or even just asking for a raise, you need to be well versed in the powers of persuasion.
In the words of Maya Angelou, "Ask for what you want and be prepared to get it!" Whether it's in the boardroom or the bedroom, use your voice to help you get what you want.
Drug ads are required to list the most serious side effects for the prescription drugs they promote, and some are indeed serious. Do consumers take these warnings seriously, and do these frightening catalogs of symptoms change their attitudes toward the drugs?
If you want to become good at influencing others, then you simply need to learn how. It's not magic, and it's certainly not innate. It may sometimes feel innate, but that's because people are often able to pick up on effective strategies implicitly, through experience and observation.
No one in his or her right mind would spend over a billion to win an election unless the value of victory was much higher than that, which in the case of winning the presidency includes influence over trillions in spending (not to mention the other extraordinary powers and perks of office).
Finding your passion and purpose is messy and so many of us we spend our lives doing what we think we're supposed to do, rather than finding out what we're meant to do
The "presenter's paradox" is a fascinating example of how our instincts about selling -- ourselves, our company, or our products -- can be surprisingly bad.
From pizza to politics, the following is an incomplete list made by an amateur of observed persuasion and advertising techniques. Examples abound so readers may supply their own.
While I can't promise you're going to get what you want in a president on November 6, I can promise that if you pay attention this fall, you may very well find a way to get what you want in other areas of your life.
Just because extraverts are attracted to sales jobs, does this mean they are necessarily good at selling us SUVs and wide-screen TVs and time shares in Honolulu?
Old-school marketing was about persuading clients, pushing them as to why they should hire you or buy your product. New-style marketing is about inspiring potential customers to come out and play, pulling them toward you -- of their own free will.
A new psychology paper, published in the June 2012 issue of Psychological Science, looked at the effectiveness of different advertising messages based on people's personality traits.
In the end, if you are truly trying to change your mind, you need to argue with yourself rather than with someone else.
What other kids have will drive your child to kid-pressure you into buying that "must have" flavor of the week. What is a parent to do? When in doubt, don't. Kids get over it.
Stan was excited about his presentation. His proposal was perfect. He was confident the senior leadership team would quickly buy into the brilliance ...
With time running out until Christmas, we thought we'd share some of our favorite reads from the past year. Great books make great gifts.
Why is it that Democrats somehow find themselves on the losing side of just about every issue?
By Christine Spines via Word & Film Stephenie Meyer’s decision to produce “Austenland” — a film about a woman so obsessed with the taciturn...
When was the last time someone sent you a love letter? Or any kind of personal note? If you're like most of us, the majority of your correspondence ...
A short drive from the frenzied valuations and IPOs of Silicon Valley, Professor BJ Fogg and a team of Stanford students are examining whether technol...
Business people are human beings who grew up listening to stories, just like everybody else. So in business, if you fail to transport your listener emotionally, you will lose your audience.
Everyone needs a repertoire of comebacks that allows one to respond effectively. But no one is born a comeback expert. It takes trial and error, adherence to a set of principles about communication, and practice of an array of options.
I've known and loved Peter Guber for many years, but that isn't the entire story of why I'm so excited about his new book. In fact, not only do I share his passionate belief in the power of narrative, I've based my entire career on it. READ MORE Bill Maher Saves the Oscars... At Least for Me: For my money, this year's Academy Awards telecast was the funniest in ages. No, not because of the show itself, but because I watched the show sitting next to Bill Maher at the Vanity Fair dinner at the Sunset Tower Hotel. Bill kept up a running commentary that put the on-screen patter to shame. READ MORE
If The King's Speech provides anything more than stellar entertainment, it is the idea that effective communication can change a life and open doors to the future previously seen as firmly closed.
The left likes to argue to the head; conservatives know that the further down you go, the more persuasive you will be.
