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Persuasion

Do You Have Captive Value?

Cari E. Guittard | Posted 07.03.2014 | Business
Cari E. Guittard

I just recently wrapped teaching my annual Women's Leadership course at the Hult International Business School here in San Francisco. By design, the ...

Stop Pitching; Don't Make Them Duck

Dianna Booher | Posted 08.25.2014 | Business
Dianna Booher

Let's say that your friend Carla calls and asks if you'll be home in the next hour; she wants to stop by to show you "something." You invite her to co...

7 Things Really Persuasive People Do Differently

| Kevin Duam | Posted 05.27.2014 | Small Business

While many people don't like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their ...

Persuasion And Negotiation Techniques For Acing Interviews And Lowering Your Rent

Uloop | Posted 05.14.2014 | College
Uloop

The negotiation skills you put to use in these situations may lower your rent, help you ace a job interview and help your email to a top business professional stand out among the droves of others.

5 Myths About Introverts and Extraverts at Work

Adam Grant | Posted 04.21.2014 | Business
Adam Grant

I've noticed that despite growing social and professional acceptance, introverts are still wildly misunderstood. People may be more open about being introverts, but they cling to assumptions that don't stand up to the test of rigorous evidence. It's time to debunk five myths.

Click Bait Job Interview

Oren Mendez | Posted 04.02.2014 | Comedy
Oren Mendez

Thank you so much for considering me for this job. I'm going to tell the 10 best reasons to hire me without getting out of your chair. To be honest, I...

The Seven Deadly Sins of Startup Storytelling

Andy Smith | Posted 03.15.2014 | Business
Andy Smith

Make stories part of your culture -- and more than that, the integrity of your culture. All-hands meetings can be pivotal here. Stories are often the best way to relate how a company is doing, what people are doing well, and what they could be doing better.

Ideas are the Easy Part: 10 Concrete Steps to Eliminating Fear as an Obstacle to Successful Innovation

Amy Radin | Posted 02.12.2014 | Business
Amy Radin

Established organizations are in the paradoxical position of acknowledging the need for innovation, while at the same time remaining conditioned to the familiar.

Great Wallflowers in Literature

Maya Rodale | Posted 01.25.2014 | Books
Maya Rodale

Some of the most popular and well-known heroines of literature are the outspoken troublemakers. Think Scarlett O'Hara, Anne of Green Gables, Emma Woodhouse, Becky Sharpe or Lady Macbeth. And then there are the wallflowers.

7 Sneaky Influence Tactics You Never Saw Coming

Adam Grant | Posted 01.23.2014 | Business
Adam Grant

What if we didn't let them get away with it? Next time someone uses one of these techniques on you, I hope you'll be more likely to recognize it, and resist.

Don't Even Think About Reading This Post

Adam Grant | Posted 10.13.2013 | Business
Adam Grant

It's maddening when people do the opposite of what we tell them to do. Remind your boss to look at a report, and he puts it off longer. Discourage a friend from taking a job, and she accepts it. You're reading this post, even though the headline demanded the exact opposite.

5 Business Writing Tips To Make Readers Hang On Your Every Word

Dan Roitman | Posted 09.15.2013 | Small Business
Dan Roitman

Your writing, after all, reflects your thinking. Disorganized or imprecise language often points to muddled thoughts, whereas direct, influential writing stems from a clear thought process.

Oh, the Humanity. Putting Faces on Social Causes

Wray Herbert | Posted 08.21.2013 | Science
Wray Herbert

It's very difficult and expensive to get people to comply with social causes -- especially causes that may not benefit us directly. But humanizing issues may, by stirring up guilty feelings about hurting others, lead to selfless action.

How to Persuade Anyone: Four Timeless Strategies

Dan Roitman | Posted 07.20.2013 | Business
Dan Roitman

Whether you're negotiating an acquisition, recruiting new talent, trying to ink an elusive client, or even just asking for a raise, you need to be well versed in the powers of persuasion.

5 Tips To Getting What You Want

Karen S. Exkorn | Posted 04.19.2013 | Fifty
Karen S. Exkorn

In the words of Maya Angelou, "Ask for what you want and be prepared to get it!" Whether it's in the boardroom or the bedroom, use your voice to help you get what you want.

"Consult Your Physician Immediately If ..."

Wray Herbert | Posted 06.17.2013 | Science
Wray Herbert

Drug ads are required to list the most serious side effects for the prescription drugs they promote, and some are indeed serious. Do consumers take these warnings seriously, and do these frightening catalogs of symptoms change their attitudes toward the drugs?

How To Actually Have Influence

Heidi Grant Halvorson, Ph.D. | Posted 04.21.2013 | Healthy Living
Heidi Grant Halvorson, Ph.D.

If you want to become good at influencing others, then you simply need to learn how. It's not magic, and it's certainly not innate. It may sometimes feel innate, but that's because people are often able to pick up on effective strategies implicitly, through experience and observation.

Campaign Finance -- Solved!

Jonathan Haber | Posted 02.04.2013 | Politics
Jonathan Haber

No one in his or her right mind would spend over a billion to win an election unless the value of victory was much higher than that, which in the case of winning the presidency includes influence over trillions in spending (not to mention the other extraordinary powers and perks of office).

For Women Aspiring to Lead...Take a Second Look at Public Service

Cari E. Guittard | Posted 01.28.2013 | Women
Cari E. Guittard

Finding your passion and purpose is messy and so many of us we spend our lives doing what we think we're supposed to do, rather than finding out what we're meant to do

Avoid This Mistake And Impress In Your Interview

Heidi Grant Halvorson, Ph.D. | Posted 12.29.2012 | Healthy Living
Heidi Grant Halvorson, Ph.D.

The "presenter's paradox" is a fascinating example of how our instincts about selling -- ourselves, our company, or our products -- can be surprisingly bad.

A Brief List of Persuasion and Advertising Techniques

Brad Reid | Posted 12.25.2012 | Media
Brad Reid

From pizza to politics, the following is an incomplete list made by an amateur of observed persuasion and advertising techniques. Examples abound so readers may supply their own.

3 Ways To Get What You Want

Mim Abbey | Posted 11.22.2012 | Healthy Living
Mim Abbey

While I can't promise you're going to get what you want in a president on November 6, I can promise that if you pay attention this fall, you may very well find a way to get what you want in other areas of your life.

The Gregarious Salesman: Death of a Stereotype

Wray Herbert | Posted 11.17.2012 | Science
Wray Herbert

Just because extraverts are attracted to sales jobs, does this mean they are necessarily good at selling us SUVs and wide-screen TVs and time shares in Honolulu?

'Ruby Sparks' Reminded Me That Persuasion Marketing Sucks

Karen Leland | Posted 10.20.2012 | Small Business
Karen Leland

Old-school marketing was about persuading clients, pushing them as to why they should hire you or buy your product. New-style marketing is about inspiring potential customers to come out and play, pulling them toward you -- of their own free will.

Persuasion Is Local

Art Markman, Ph.D. | Posted 09.10.2012 | Healthy Living
Art Markman, Ph.D.

A new psychology paper, published in the June 2012 issue of Psychological Science, looked at the effectiveness of different advertising messages based on people's personality traits.