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Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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Advertisers Should Not Cancel Ads in Glenn Beck's Program

Charles Warner | Posted 09.19.2009 | Media

Read More: Fox News, Glenn Beck, P&G, Media News
Charles Warner

We don't want to go down the slippery slope of having advertisers decide which speech or which political opinion to support.

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Harry Potter and the Half-Blood Prince to Be Rated PG (Don't Panic, Muggles)

Scott Mendelson | Posted 02.09.2009 | Entertainment

Read More: Pg, Entertainment, Warner Bros, Movies, Harry Potter and the Half-Blood Prince, Films, Entertainment News
Scott Mendelson

The new Harry Potter film has been rated PG for "scary images, some violence, language and mild sensuality." Mild sensuality? Gosh, maybe I'll wait for the uncut "Too Hot for Muggles" edition.

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