I got an elated call from Bev Eggleston last spring. The renowned Virginia pig farmer had really big news. The executive team from Chipotle was headed to his farm to source pigs for their growing burrito empire.
If I told you that pigs confined in gestation crates -- cages barely larger than the animals' bodies, in which they don't have enough space even to turn around -- were living in "ideal" conditions where their "every need is met," you'd probably have a quarrel with that.
Few people really know about the horrific treatment of the food they casually put in their mouth. I'm sure if you asked a youngster if they'd like a Babe, lettuce, and tomato sandwich it would stimulate a lot of discussion.
If anybody can (and could and should) get away with spawning another reality outing, it's Roseanne Barr. Roseanne's Nut chronicles her never-boring life running a 40-acre macadamia nut farm on the Big Island.
Between 2005 and 2009, I made Pig Business by tracking US pork giant Smithfield Foods, Inc. as it swept into Poland and took advantage of cheap labor, poorly enforced environmental laws, and a government fragile in its post-communist years.