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Pink Marketing

Dadmissions: Girls and Boys and Toys

Pete Wilgoren | Posted 02.09.2013 | Parents
Read More: Toys, Parents-Dads, Children, Holiday Gifts, Dadmissions, Parents-Moms, Parents, Lego Friends, Pink Toys, Gendered Toys, Pink Marketing, Legos, Parents News
Pete Wilgoren

When I go to McDonald's with the kids (yes, we go sometimes) I need to ask the Happy Meal people for a girl toy. If the girls get a boy toy, they get mad. Really.

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Ten Reasons I Will Not Be Buying A Pink Fishing Rod

Lori Day | Posted 06.17.2012 | Women
Read More: Pink, Fishing, Susan G. Komen for the Cure, Comedy News, Gender, Gendered Marketing, How Not to Market to Women, Marketing to Women, Pink Marketing, Women News
Lori Day

The flashing lights in the pink reel do not attract fish. They might or might not attract men, but that is not why I fish.

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It's Time to Re-Think Pink

Lois Alter Mark | Posted 04.15.2012 | Women
Read More: Yoplait, Pink-Marketing, Breast Cancer, Pink Ribbons, Susan G. Komen for the Cure, Breast Cancer Awareness, Women News
Lois Alter Mark

The comfort of "pink" has softened the disease and given it a warm, fuzzy feel that any woman with breast cancer will tell you is just plain wrong.

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8 Products Women Really Don't Need

Posted 01.01.2012 | Women
Read More: Weird Products, Sexist-Ads, Marketing to Women, Marketing Campaigns, Weird News, Pink Marketing, Products for Women, Women News

There is a history of misguided attempts by companies to market to and create products for women (check out this chin-reducing device and the Glamour ...

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