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Pink October

Why I Took a Pass On Pink

Courtney Cachet | Posted 12.25.2011 | Healthy Living
Courtney Cachet

While I admire how these "pink" marketing efforts have raised awareness and removed a little bit of the stigma that goes along with discussing cancer, I feel they have, to a certain degree, over-simplified a very serious topic.

Think 'Poverty,' Not 'Pink' to Make a Difference in Breast Cancer This October

Brian Reid | Posted 12.06.2011 | Healthy Living
Brian Reid

It's not time to walk away from Breast Cancer Awareness Month. Instead, we need a reboot. Let's chuck "awareness" in favor of another element of the disease. Here's my radical idea: Let's make pink about poverty.