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Pink October

The Truth About Corporate Pinkwashing

The Huffington Post | Nina Bahadur | Posted 10.22.2014 | Women

Pink products and breast cancer slogans are everywhere in the month of October. But how much good is this "pinkwashing" actually doing? Not nearly ...

Wearing of the Pink

Patricia McGuire | Posted 12.12.2014 | Sports
Patricia McGuire

So far, based on the disclosure on its website, the bottom line appears to be that the NFL has raised about $7 million over 5 years in its breast cancer initiative. Given the billions in revenues the league and its teams have made in that same period of time, this amount seems paltry.

5 Things You May Not Know (But Should) About Breast Cancer Awareness

The Huffington Post | Nina Bahadur | Posted 10.22.2014 | Women

October is Breast Cancer Awareness month, and there's much more to conquering this disease than wearing pink. At a Conversation for the Cure panel ...

Why I Took a Pass On Pink

Courtney Cachet | Posted 12.25.2011 | Healthy Living
Courtney Cachet

While I admire how these "pink" marketing efforts have raised awareness and removed a little bit of the stigma that goes along with discussing cancer, I feel they have, to a certain degree, over-simplified a very serious topic.

Think 'Poverty,' Not 'Pink' to Make a Difference in Breast Cancer This October

Brian Reid | Posted 12.06.2011 | Healthy Living
Brian Reid

It's not time to walk away from Breast Cancer Awareness Month. Instead, we need a reboot. Let's chuck "awareness" in favor of another element of the disease. Here's my radical idea: Let's make pink about poverty.