by guest blogger Deirdre Imus, author and environmental health advocate Today is the last day of February and National Cancer Prevention Month, and...

You should think before you pink, as you might before giving to any solicitor of charitable funds. But let's not argue about the color and the ribbon which was, 20 years ago, an emblem of openness about a disease that women were afraid to mention out loud.

People tend to think of pink as a soft and delicate color, but not our pink. At Komen, we know that pink is strong, pink is fierce, pink is brave, and pink is mighty.

The very symbol of American macho respected, supported, and honored American womanhood by acknowledging a disease that attacks the most visibly feminine part of ourselves.

With Breast Cancer Awareness Month upon us, it's only natural to honor Evelyn Lauder, the daughter-in-law of cosmetics guru, Estée Lauder, and the genius behind the ubiquitous and symbolic pink ribbon, which she co-developed in 1992.

We're seeing "pinkwashing," when corporations try to boost sales by turning their products pink in the fight against breast cancer. But will your pretty pink purchase really have an impact?