The story of the pink ribbon is the story of how breast cancer prevention has been marginalized and the power of people to stand up to corporations. Few people know that the pink ribbon began as a peach ribbon for prevention.
You all remember that little government shutdown a handful of weeks back don't you? Doctors in lab coats stood behind members of Congress as we all worried about children currently battling cancer and those newly diagnosed.
An alarming 1 in 8 women will be diagnosed with the disease in her lifetime. That represents a 40 percent increase in just a generation. If the NFL teams on those pink-ribboned fields were losing that badly the fans would be booing and the owners would be swapping out coaches and players.
How the hell is a "Save the Tatas" mug supposed to save a life? In truth, it should say, "Save your money, go home, get naked, and check yourself not just for lumps, but for ALL the signs and symptoms that could possibly indicate breast cancer."
Individuals living with stage IV/metastatic breast cancer don't like October, all the pink hoopla and the countless pink ribbons that appear everywhere. They feel they do not fit the image of the strong, brave and positive-minded warrior in pink.
I now see October as PINK. I envision rows of white cupcakes with pink butter cream icing. After all, I was diagnosed October 4th. For me, October 4th has become my second birthday and I celebrate that day every year.
I saw the people who have held my hand, poked me with needles, taken my vital signs and treated my cancer, and I saw them for once in a non-medical way. They were not in white coats and sneakers or scrubs -- they were laughing, eating and drinking cocktails.
What's wrong with the pink ribbon anyway? I've been asked this question more than a few times. It seems like a fair question, so I thought I'd share some thoughts about why the pink ribbon has lost its appeal to many, including me.
In the new documentary, Pink Ribbons, Inc, producer Ravida Din and director Léa Pool look at how the activism surrounding a pressing women's issue was co-opted by corporations and diverted into high-profile, soft-focused fund raising activities.
If the recent past is any indication of Susan G. Komen's future, you must decide if your personal investment and that of your board members and executive team is more important than the success of the foundation.
Together, one download at a time, we will not only keep breast health away from politics, but we will show the Susan G. Komen Foundation, Planned Parenthood and women everywhere the real power of ribbons!