The entire pink slime affair should be viewed as a huge wake-up call to the harsh realities of our industrialized meat supply. But Beef Products Inc.'s case against ABC News could scare the media and others out of speaking out against the meat industry.
Inciting grassroots involvement in food system issues is critical -- yet, until the pink slime debacle, consumer uprisings have mostly eluded the movement. Why did this issue create such a powerful consumer reaction?
If the beef industry wants to undo the damage it has inflicted upon itself, and restore trust and confidence in its products and practices, it must alter its business model that seems to flourish on an imbalance of information
Politicians insisted that identifying slimed beef is not necessary, or even wise, because the fabricated-sans-fat-smashed-meat-scraps-seasoned-with-ammonia mixture is more nutritious. They chose to champion not consumers but slime producers. The reason is obvious.
The USDA's announcement that school districts will be able to opt out of an ammonium-hydroxide treated ground beef filler known as both Lean Finely Textured Beef and "pink slime" is not exactly inspiring confidence.
Three fast food giants -- McDonald's, Burger King and Taco Bell -- have discontinued their use of "Pink Slime." But while fast food customers can vote with their dollars, students must passively consume whatever the federal government sees fit to feed them.