The story of the pink ribbon is the story of how breast cancer prevention has been marginalized and the power of people to stand up to corporations. Few people know that the pink ribbon began as a peach ribbon for prevention.
October is both Domestic Violence Awareness Month and Breast Cancer Awareness Month; yet you would never know this as the NFL only promotes Breast Cancer Awareness Month with pink gloves, pink shoes, pink goalposts, pink towels, pink jerseys and even pink "eye-black."
We are more than halfway through October and pink ribbon products abound. Each year, my outrage grows over companies that put pink ribbons on absolutely anything in the name of breast cancer, and this year here they are again.
With Pinktober full steam ahead, I want to come right out and say this: Pink Stinks. I am sick and tired of the pink ribbon, Pinktober and massive amounts of pink-washing products that line the shelves year after year.
You should think before you pink, as you might before giving to any solicitor of charitable funds. But let's not argue about the color and the ribbon which was, 20 years ago, an emblem of openness about a disease that women were afraid to mention out loud.
I saw the people who have held my hand, poked me with needles, taken my vital signs and treated my cancer, and I saw them for once in a non-medical way. They were not in white coats and sneakers or scrubs -- they were laughing, eating and drinking cocktails.
It's wrong to trivialize women. It's wrong to trivialize a deadly disease. And I have to ask would this be acceptable if we were dealing with male body parts or a man's disease? Where is the feminism in breast cancer awareness?
This year, the Breast Cancer Fund's "Prevention is Power" campaign is designed to take consumers beyond pink ribbons and toward understanding how to reduce toxic chemical exposures that are linked to the disease.
Gay people have a battle to wage for their right to a normal life all over the world. So finally, when something is good and moving forward on the right track -- even if it is in Israel, which too many people love to hate -- embrace it, love it and enjoy it.
This film urges us to look hard at what charities like Komen are really saying about breast cancer, those who have it and the companies trying to "pinkwash" themselves, insulating themselves from criticism.