The wall of permanence around images has been breached. Now images can be "sampled" like music and combined into new forms. They can be enhanced with powerful elements not in the frame when the shutter was snapped.
So you've got a Facebook page, a LinkedIn account, an Instagram stream and even a dedicated Social Media Manager. Time to check "social media" off the to-do list, right? You've only started.
The more that we, as the new "social workers" can see and successfully suggest holistic models for adoption in our own company, the greater the chance that we can use our best talents with others, and choose to stay at a firm, doing meaningful work together.