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Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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Pizza Hut Donates Food For Tweets

Posted 09.28.2009 | Impact

Read More: Yum Brands, Christina Aguilera, Twitter, UN World Food Progamme, World Hunger, Pizza Hut, Impact News

Pizza Hut, the company that consistently finds new and innovative ways to hide cheese in a pizza, is now putting that cheese to good use by feeding th...

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'Twintern': Meet The 22-Year-Old Intern Who Tweets For Pizza Hut

The Big Money | Caitlin McDevitt | Posted 08.10.2009 | Business

Read More: Internships, Twitter, Advice for College Grads, Twintern, Pizza Hut, Business News

Most people measure the workday in hours, but for a new crop of employees--interns in charge of their companies' Twitter feeds--the day is measured in...

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Pizza Hut Seeks Summer Twitter Intern

New York Times | Stephanie Clifford | Posted 05.21.2009 | Media

Read More: Pizza Hut Twitter, Pizza Hut Twitter Intern, Twitter, Pizza Hut, Media News

COMPANY Pizza Hut Inc. JOB TITLE Summer Twintern JOB TITLE, TRANSLATED A summer intern who uses Twitter. JOB CATEGORY Hot pizza/social media ...

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Eating Pizza Hut In Italy (VIDEO)

Huffington Post | Alex Leo | Posted 03.28.2009 | Comedy

Read More: Pizza Hut Commercials, Funny or Die, Pizza Hut, Ads, Pizza Hut Real People Ads, Advertising, Pizza Hut Ads, Pizza Hut Funny or Die, Italy, Comedy News

You know those terrible Pizza Hut commercials in which they make unsuspecting people eat fast food and pretend it's not gross? Well Funny or Die know...

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Pizza Hut Takes Text Orders

Reuters Via ABC News | LISA BAERTLEIN | Posted 03.28.2008 | Business

Read More: Text Messages, Yum Brands, Text Orders, Domino's Pizza, Pizza Hut, Business News

Pizza Hut has deployed a mobile ordering system that ratchets up the competition in the industry's battle to sell more pizzas using the latest technol...

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