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Platform Building

In the Age of Social Media, Why PR Should Matter to Businesses, Both Small and Large

Cari Shane | Posted 08.06.2013 | Business
Cari Shane

I tell my clients all the time that social media is Public Relations' BFF, or as I prefer to call it, BFFL -- "best friend for life."

The Truth About Author Platforms

Jonathan Fields | Posted 05.25.2011 | Books
Jonathan Fields

A few years back, proving your platform meant whipping out your big black book of press clipping. You know, the ones that proved you could get into the media at will. Not any more.