Point of Impact

Mobile Ad-Serving or Mobile Offer Management?

Brett King | Posted 05.25.2011

Read More: Google, Social Media, M-Ad, Viral, Sms, Apple, Iad, Advertising, os4, Marketing, Iphone, Point-of-Impact, Android, M-Banking, Crm, Technology News
Brett King

With the massive activity in the mobile ad space arena at the moment, I'm amazed that there is so little focus on this by bank marketing teams.

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Pervasive Banking or Irrelevance? You choose...

Brett King | Posted 05.25.2011

Read More: Nfc, Payments, Bump, Paypal, P2p, Oyster, Octopus, Square, Banking, Atm, Iphone, Point-of-Impact, Verifone, Pervasive, Cheques, Contactless, Popmoney, Check, Business News
Brett King

Why do we use cash? Why do we use banks? The basic premise is that banks are necessary to create a flow of cash and enable commerce, with built in pro...

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Open Source Banking: Innovating despite banks who remain out of touch

Brett King | Posted 05.25.2011

Read More: Applications, Experience, Service, Rapid, Banking, Open Source, Software, Iphone, Innovation, Point-of-Impact, Customer, Ipad, Business News
Brett King

Since writing BANK 2.0 I've been meeting constantly with banks who either have such huge organizational barriers to rapid innovation or conceptually s...

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Banking's Biggest Challenge: Marketing 2.0

Brett King | Posted 05.25.2011

Read More: Department, Tvc, Ad Spend, Advertising, Decline, Strategy, Direct Mail, Banking, Marketing, Structure, Point-of-Impact, Business, Location-Based Messaging, Business News
Brett King

Even the most massive changes occurring in the banking sector today aren't as dramatic as what is happening in marketing and advertising.

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