Now that the campaign's over, and the President will be inaugurated in a matter of weeks, I am no longer a representative of Obama for America. And I have a few confessions to get off my chest about this summer.
The way AdWords is used isn't always ethical. The good news is that it's cheaper for a campaign to use AdWords in an ethical manner than it is for negative campaigns to try to destroy opponents with it.
While most people would not enjoy the process of analyzing and budgeting expenditures it is something that must be done. The inefficient and useless expenditure of money can be major impediments to accomplishing your financial goals.
Frequently, citizens' votes have more to do with who they are as opposed to who the candidates are or what their ads say. That's why when it comes to winning elections in close races understanding psychographics trumps demographics.
With ads like the one Courage Campaign insists on keeping up, which proclaims, "Every year my 'cokehead' brother ruins Christmas," society tells addicts and their loves ones that addicts, not addiction, are bad.
Crucially, the president himself must become a critic. One flop may not an election make, but a second one? Can't happen. At the next rumble -- er, debate -- Mr. Obama must pull off Mr. Romney's many masks and expose his contradictions.
Looking back, it's been fascinating to track the 60-year evolution of the political ads -- from the chirpy Eisenhower and Kennedy spots, complete with jingle-like campaign songs, to the more sophisticated and harder-hitting commercials we see today.
Political campaigns demand levels of trust and commitment that are best generated face-to-face. Humans respond deeply and profoundly to the unique chemistry of community that arises when we gather together.
I only wish that candidates were held to the same standards of fact that CEO's of public companies are. If CEOs were as vague, fast and loose with the facts as our candidates are, they would be in big trouble.
Ever since Nixon, Republicans have campaigned on the lessons they learned about TV back then. For a long time, those lessons served them well. The trouble is, TV is no longer our culture's dominant medium. It's being replaced by the Internet.
It's time to demand more of our legislators, and the best time to do that is when they are candidates. Your time and your money are precious -- don't waste it on candidates who do not value diversity on a very deep level.
How can we combat lies, even from the side we favor? How do we hold our leaders responsible for the truth and stand up to the fictions perpetrated upon us by Supreme Court condoned Super PACs? The first step is simple if we think to do it. Ask questions, debate and challenge.
If leading is meaning-making, those who aspire to leadership have work to do. We need a story that helps us make sense of the realities we face, calls upon core values that bind us together, engages our best efforts and our collective sacrifice.