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Political Marketing

Business Marketing: Taking a Cue From Politics

Eliyahu Federman | Posted 10.23.2012 | Business
Eliyahu Federman

Excitement is exactly the response we strive for with our social media promotions. But we're looking to give our customers more than just exclusives; we want them to have an experience.

The Great American Ovary Debate: 2012's Super Wedge Issue

Sarah O'Leary | Posted 05.21.2012 | Politics
Sarah O'Leary

Conservative groups in particular found power and leverage with so-called wedge issues such as abortion and gay marriage in the past. With contraception, however, they've awoken the sleeping giant voting majority who don't want their ovaries to be debated.

Customer (Dis)Satisfaction and President Obama

Jenny Darroch | Posted 05.25.2011 | Politics
Jenny Darroch

The expectations placed on Obama were colossal. When there is a gap between expectations and delivery, people are dissatisfied.