Polling Methodology

There's a clash between traditional and new polling methods. Here, I review the philosophies at work behind efforts to evaluate polls and offer a few suggestions about what we can do to assess whether poll samples are truly representative.

Ever since Obama's historic election as the first African-American President, the pundits have been trying to demystify the voter attitudes and behavior that led to this unprecedented outcome.

Obama has a lead that can overcome the Bradley effect or snow, sleet or rain, or the pundits constant need to keep this thing alive by mentioning obscure polls that show McCain getting closer.

Fox News released a poll on Thursday showing a mere 3-point lead for Barack Obama, and McCain officials have apparently pushed the results around to s...

In the wake of Hillary Clinton's decisive victory Tuesday in the California Primary, one pre-election poll from C-SPAN/Zogby/Reuters that showed Barac...