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What You Think You Know About The Midterms Is Wrong

Margie Omero | Posted 04.10.2014 | Politics
Margie Omero

There is more to our past success--and failures--than simply getting more women, minorities and young people to the polls. Turnout doesn't exist in a vacuum, and demographics aren't destiny.

To Poll or Not to Poll: The Pollster's Dilemma

Nick Gourevitch | Posted 01.23.2014 | Politics
Nick Gourevitch

Outside of peak election season, internal campaign polls are used to inform long-term strategic decisions. But deciding when it is "normal" to poll is often a delicate balancing act.

How Gallup Is Wrong on Guns

Margie Omero | Posted 02.18.2013 | Politics
Margie Omero

Post-Newtown, Gallup has been releasing a steady stream of polling and analysis on guns. But their results leave me with more questions than answers.

Republicans' Woman Problem Transcends Race

Margie Omero | Posted 01.13.2013 | Politics
Margie Omero

To claim the gender problem Republicans faced in 2012 is "merely" a race problem is the denial that has actually helped cement this pattern.

A Volatile Race, But a More Stable Gender Gap

Margie Omero | Posted 12.16.2012 | Politics
Margie Omero

A stronger Democratic convention, Romney's 47 percent calamity, Obama's lackluster debate, and Biden's strong performance have all contributed to a fluid race. But contrary to some coverage and Democratic handwringing, one thing that hasn't moved as much is the gender gap.

The Case for a Food Stamp President

Margie Omero | Posted 11.13.2012 | Politics
Margie Omero

The Presidential campaign is now careening from convention to gaffe to speech to debate, and Congressional and Senate races are up on the air in earne...

Super Tuesday Surprise! Santorum Now Has a Woman Problem

Margie Omero | Posted 05.07.2012 | Politics
Margie Omero

Republican women may have flirted with Rick Santorum, but they're now less interested in going all the way. In the early contests, Santorum did better with women than with men. Now, his early strength with women has become a weakness.

Questioning the Question Order in the Latest Horserace Poll

Margie Omero | Posted 04.07.2012 | Politics
Margie Omero

I think Romney is now facing a likability problem nationally, even as he excels in the Republican primary.

Wall Street, Bush, and Obama: Enough blame to go around?

Margie Omero | Posted 12.24.2011 | Politics
Margie Omero

Despite coverage of the Occupy Wall Street, confusion about the protests' message abounds. And attitudes toward Wall Street, such as blame for the eco...

Class Warfare? Says Who?

Margie Omero | Posted 11.30.2011 | Politics
Margie Omero

Republicans feel they've seized a winning talking point by labeling as "class warfare" Obama's plan to ask the wealthiest to pay a bit more in taxes. Is that label sticking? And does it hurt?

Voters to DC: "Get your hands off our gun permits"

Margie Omero | Posted 11.09.2011 | Politics
Margie Omero

These days, with Congress receiving record low approval ratings, and with the Federal Government receiving lower ratings than the oil and gas industri...

House Republicans: After Winning Comes the Losing

Margie Omero | Posted 08.24.2011 | Politics
Margie Omero

Republicans have not turned their 2010 electoral success into popularity. Only a few polls since last October show Republicans with a higher net approval than Democrats. And in fact, the gap has widened since April.

ESPN's Misleading Poll Results on Lebron James

David C. Wilson | Posted 07.28.2011 | Sports
David C. Wilson

If there's one thing the public should denounce it's bad poll reporting. ESPN's poll results raise far more questions about their methods than they answer about James' popularity.

Newt Gingrich: Bad Week? More Like Bad Two Decades

Margie Omero | Posted 07.19.2011 | Politics
Margie Omero

Newt Gingrich, I think it's safe to say, has had a terrible week. It seems like just opening his mouth makes him unpopular. But it's worth looking back to see if he was ever popular, and if so, when.

Does Survey Mode Still Matter?

Brian Schaffner | Posted 07.09.2011 | Politics
Brian Schaffner

Over the past several years, pollsters have been working to understand the best approach to conducting survey research in a world where no single tech...

When it Comes to Winning Issues, Republicans are Losing

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

When it comes to winning, Republicans are like Charlie Sheen. That is, they think they are WINNING, but they're obviously not. But don't take my word ...

On Guns, Arizona and Other States Doing Too Little and Ignoring the Obvious

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

Some would have us believe the gun issue divides us. But recent polling in five battleground states suggests otherwise. The coalition Mayors Against I...

Tea Party Poll: "Take Into Account" is a Low Bar

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

Today's USA Today/Gallup release on the Tea Party is getting a lot of attention, for supposedly showing huge support for including Tea Party views in ...

Gallup: Stricter Gun Laws Are the Best Way to Prevent Mass Shootings

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

Using their own words, Americans cite stricter gun laws as the best way to "prevent mass shootings from occurring in the United States."

Gun Polling: A Moving Target? There's Less Division Than You Might Think

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

In aftermath of Tucson, many are re-evaluating gun laws' position on the legislative backburner. A poll my firm, Momentum Analysis, released today su...

Palin Overexposure Continues to Alienate Voters (Particularly Women)

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

Palin fatigue is not something from which only reporters suffer; even women who voted Republican in 2010 can catch it. At least, according to the lat...

Tough Choices on Deficit Reduction, but Compromise Is Key

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

Two polls released this week ask voters to rate a series of deficit-reduction proposals. The results show a sobering way ahead on this issue that also pleases the public.

Repealing DADT: Americans have been ready for over a decade

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

Despite Republican political obstruction and McCain's specious survey analysis, and long before Lady Gaga weighed in, Americans were ready for gays an...

Pew Research Takes on Marriage

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

Beyond questioning whether marriage is obsolete, Pew Research's latest study sheds further light into why marital status can be an interesting political demographic cut.

Women: A Missed Opportunity

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

Moving forward, it's crucial Democrats look at women not as a special interest group, or a side note, but as a majority of the population, with proven ability to swing away from us.