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Positioning

Woman at Work: Power and Positioning

O'Brien Browne | Posted 03.24.2014 | Business
O'Brien Browne

It's tougher being a woman than being a man, especially in the business world. Career women often vent their frustration to me that they work harder a...

Brand on Your Own Two Feet

Michael Ramah | Posted 12.21.2013 | Business
Michael Ramah

Welcome to the golden age of "der-innovation." From digital startups chasing increasingly cynical investment dollars to established brands looking to ride the coattails of younger and hungrier companies, derivative innovation has become absurdly commonplace.

Blame the Board for JC Penney's Woes

Jerry McLaughlin | Posted 06.12.2013 | Business
Jerry McLaughlin

The JC Penney board is out of touch with the company and its customer base. They don't understand the basic nature of the problem the company confronts. Will the board use this most recent crisis to reevaluate its understanding of the situation, or give itself a pass, concluding that the last hire "just didn't work out"?

Is It Time to Change the Positioning of Your Organization?

Vivien Hoexter | Posted 12.16.2012 | Impact
Vivien Hoexter

I am struck by how often there is impatience to get to the fundraising without taking the time to articulate why people should give. Think of it like dating. With so many potential suitors out there, why should you get chosen?

What Scott Brown Knew In 2010 and Barack Obama Knew In 2008

William Bradley | Posted 05.25.2011 | Politics
William Bradley

This past Tuesday night, the politics of positioning beat the politics of branding. As it frequently does. Scott Brown figured it would. As Barack Obama did in 2008.

Deconstructing The Big Mac Attack: 12 Key Things To Understand

William Bradley | Posted 05.25.2011 | Media
William Bradley

Here's what Team McCain is doing, with its advertising and overall messaging, to give the veteran senator a pretty good chance of winning the White House.