Over the past month, I attended three conferences. Each one brought together some of the greatest minds in B2B sales and marketing. Sadly, some of their presentations distracted us from their important messages.
Business people seem to spend their lives making presentations, both formal and informal. Many of us get to the point where we think we can "wing it" in practically any meeting or venue. That's generally not a good idea, though.
After years of speaking to groups of all sizes, I still do not think I have it down completely. I had to really think hard, therefore, when a friend asked me recently how I gave such good talks and if I would mind sharing my "secrets."
If you're looking for a way to get your presentation to stand out and really captivate your audience, look to the video. Not only are videos easy to publish inside of PowerPoint, but they can deliver results.
I used to have a preacher who was so bad that the only way I could get through his sermons was to rewrite them in my head. Here are three main reasons most presentations are terrible -- and how to fix them.
Turns out, your toughest competitor isn't standing next to you. It's inside of you. If you will step out of your own shadow, you will be the presenter you want to be -- and you'll create a must-see moment for any audience.
You are trying to convey the tricky mixture of spontaneity, authority, and audience contact, and to do that you have to be able to concentrate on the audience and their reaction, rather than on finding the right word or phrase.
It's not easy to say less and convey more. But if you learn how to do it well, you'll have much more impact on your audience and on your organization. What are your suggestions for learning how to say less?
The mere act of speaking isn't a magic balm for slumping book sales, but I am reminded how important it is for authors to parlay their command of the written word into a similar prowess with the spoken one.