National Chocolate Chip Cookie Day only rolls around once a year (though there's really never a reason not to eat one any other day of the year), but food holidays call for a mandatory inhalation of said food.
Even if dessert is not usually your jam, you know what it's like to have a sweets craving. The need for sweets is real and unavoidable, and it often hits when there isn't much time to be spent slaving over a soufflé.
Lance Armstrong said, "Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever."