Have you ever gotten nowhere over the phone with a manager, consumer relations person, or an automated help-line and just given up? Next time, be nice but determined on your quest for quality on the road to consumer power.
Without question, naming your product is important. But it's also a great opportunity. The right name can distinguish you from the competition, as well as differentiate your product from seemingly similar offerings.
As Steve Jobs says, you can't connect the dots looking forward, you can only connect them looking backward. A product like the iPad, can be said to have 'changed the game' only after the game, has, in fact, changed.
When Coke buys Odwalla or Pepsi buys Naked Juice, The Man dumbs the product down. It's no longer quite so high-quality, quite so green -- because The Man is about the bottom lines, not triple bottom lines.