Don't assume you know what customers want. You need to genuinely ask them. Better yet, you need to engage in a real dialogue, observe daily behaviors, and design an open-minded, joint discovery process.
It still grates at me that my parents consider their parenting strategy to be "raise your girl like a boy." But looking back, it's less their methods I have issue with than the fact that so many wonderful toys and hobbies and activities are considered 'boy-like' by our society.
Proximity Designs is a for-profit design company whose goal is to create products cheap enough -- and good enough -- that they can be bought by poor farmers, instead of just giving them aid.
Cycling today is an integral and growing part of our transportation solutions and culture. Bicycles exist as one piece of a complex ecosystem of trans...
I've said it before, and I'll say it again, I'm always excited to see design and architecture pierce adjacent industries and creative disciplines. Pre...
Kathryn Findlay is the Principal Director of Ushida Findlay Architects. Gaining prominence in the nineties, the practice is known for its use of exper...
Curvilinear tables by Zaha Hadid. A violent (and humbly-named) chandelier by Daniel Libeskind. A modernist lamp by Richard Neutra. Architects frequent...
Maintaining an open perspective while staying focused on a goal can cause any aspiring design star to run in circles, wasting much of their valuable time and energy. Can a couple of hours spent composing an Inspirational Design Brief significantly improve their performance?
When Jeff started his MBA program at UC Berkeley in 2006, he went in as "The Underwear Guy," telling everyone about his plans. Some people dismissed him as weird, whereas others supported his vision. He met his business partner Jason Kibbey.
Cowritten by Dr. Jaewoo Joo
"Designers don't just put cosmetics on the skin of a product!" During my interview with a graduate student at Ontario Col...
Just moments ago, acclaimed designer Yves Béhar, received the enormously prestigious 2011 INDEX: Award for Verbien See Better to Learn Better, a soci...
Although it explains user-centric product design, The Design of Everyday Things refines thinking about issues that go far beyond the stated scope of the book: It changes how you think about marketing.
Loving this superb project from Antrepo Studio. The idea behind is to create minimalist re-designs of well-known international brand packages.
This ju...
YANKO DESIGN... This website aggregates all of those products that make you wonder how you lived without them for so long. Ranging from home decor it...
The first stage in judging the James Dyson Award 2010 has been completed and the national shortlists from 18 countries have been posted. From these, 2...
In the world of product design, there are many perceptions about what product design is, and how product design affects an end user. More importantly,...
Sure, the iPad looks cool, it looks hip, it looks "Apple." But the shear lack of features, many of which we all were "expecting" to have on a mobile device, boggles the mind. Let's examine.
Apple is more "evolutionary" than "revolutionary." They take big, ugly, complex and frustrating technology that works, and turn that same technology into something that is smaller, prettier, simpler and friendlier.