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Product Design Research

Optimizing Design, Design Research and Innovation Through Collaboration

Soren Petersen | Posted 12.18.2012 | Business
Soren Petersen

The climate for business is changing rather quickly, so focusing exclusively on competition and ROE would seem to be a losing proposition, while collaboration and innovation continues to be the way forward.

How Marketing Researchers See Design

Soren Petersen | Posted 12.31.2011 | Business
Soren Petersen

Cowritten by Dr. Jaewoo Joo "Designers don't just put cosmetics on the skin of a product!" During my interview with a graduate student at Ontario Col...