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Product Launch

Questions Surrounding Unnovation vs. Innovation

Scott MacFarland | Posted 01.23.2014 | Business
Scott MacFarland

As I thought about all the questions that came to mind regarding unnovation vs. innovation, I began to instantly think about how abstract and unorganized my thoughts were.

Philippe Starck Doesn't Want a Trendy Bathroom

Zoe Settle | Posted 05.21.2013 | HuffPost Home
Zoe Settle

Starck has improved a myriad of categories, including now-iconic products for Alessi (Juicy Salif) and Kartell (Louis Ghost Chair) and the interiors of the first boutique hotels -- as well as boats, knives, transit cards and touch-responsive headphones.

Are You Working Backwards to Accomplish Your Goals?

Peggy McColl | Posted 08.30.2011 | Business
Peggy McColl

So you have a new product or service in mind. You have thought through the content you will be presenting. Now what? How are you planning to accomplis...

How Much Should an Affiliate Get Paid?

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

If you are like many of my coaching clients who create product launches that involve affiliates you want to make sure you are offering fair compensati...

Success or Failure: Which Fear Is Really Holding You Back?

Peggy McColl | Posted 05.29.2011 | Business
Peggy McColl

You are months, or even weeks away from launching your product or services online and you are ready to abolish the entire idea. Yikes! You might be ...

How to Write a Successful Sales Landing Page

Peggy McColl | Posted 05.25.2011 | Books
Peggy McColl

You have already invested time and money to produce a product or deliver a service and now it's time to attract the business. You have a lot riding on a good sales page.

How to Chart Your Course for Finding Affiliate Partners

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

In my previous blog post, I introduced you to the basics and now I want to show you how to plan and execute your efforts to find affiliate partners.

How to Write a Successful Sales Landing Page

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

I am an author so I should be able to write my own sales copy; I am in the business of marketing so creating a landing page is no big deal -- ah, if only these statements were true.

Apple Tablet PC: Press Conference Time Inching Closer For 2010 Apple Event With Big Implications

Posted 05.25.2011 | Technology

The long-awaited 'Apple Tablet' PC is only hours away. Although all signs suggest the Apple press conference tomorrow at 10 a.m. Pacific Time is the A...