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Product Marketing

Creating Value In Your Startup

Elaine Thompson | Posted 07.07.2014 | Technology
Elaine Thompson

If you have a startup you should be obsessed with creating value. If you are just getting going it can be a difficult path to work out what to focus on and where the value lies. This blog should help give you a focal point, allowing you to laser in on the vital aspects that will allow you to create value.

Pay Attention to the Weather of Business and Life, and Don't Steer Into an Iceberg

The University of Central Florida Forum | Posted 06.14.2014 | Business
The University of Central Florida Forum

Strategy applies equally well to both business and our individual lives. Research indicates that most businesses fail to hit their goals due to poor strategic planning. It is the No. 1 reason for business failure.

This Was Once Marketed As A Cure For Gonnorrhea

The Huffington Post | James Sunshine | Posted 08.16.2012 | Business

Is anyone today using Listerine as a cure for gonorrhea? With maybe one or two bizarre exceptions, the answer is no. But in the 19th century, the odds...