Networks Tell FCC: Don't Regulate Product Placements
The MPAA, the parent companies of the Big Four nets and other biz heavyweights have told the Federal Communications Commission that there's no need fo...
The MPAA, the parent companies of the Big Four nets and other biz heavyweights have told the Federal Communications Commission that there's no need fo...
New York Times | Stuart Elliott | Posted 09.16.2008 | Media
The number of product placements on television declined in the first half of the year, according to a report, but the reason does not seem to be becau...
Nancy Marsden | Posted 08.08.2008 | Media
There's nothing philosophical about it. When a press release from 23 watchdog groups falls in the media "forest" and nobody hears it, as far as the pu...
Nina Spezzaferro | Posted 07.30.2008 | Business
My first reaction was disgust and outrage at having been deceived yet fascination at how Wrigley was able to get a "jingle" all the way to the top of the pop charts.
N. E. Marsden | Posted 07.25.2008 | Entertainment
We know product placement when we see it; those branded props are a growing irritation. However, product integration is a very different story.
New York Times | Stephanie Clifford | Posted 07.22.2008 | Media
Name-brand products make regular appearances on television shows, where they are typically written into a drama, comedy or reality program. "American ...
Lucas Conley | Posted 07.16.2008 | Business
So for those who argue that advertising hasn't really changed in the past fifty years, try giving the advertisers just what they've been asking for -- a little bit of your attention.
AP | JOHN DUNBAR | Posted 06.27.2008 | Media
WASHINGTON — A stealthy form of advertising in which products are featured on television shows as props and even woven into story lines has draw...
Lucas Conley | Posted 06.24.2008 | Business
We don't need more disclosure -- we need less advertising. Five placements a minute? We're already living in branded world, inundated by 3,000-5,000 ad messages a day. Enough!
Candy Spelling | Posted 05.24.2008 | Entertainment
I though younger generations would never have to see the show Queen for a Day, where to the saddest people in America humiliate themselves. I was wrong.
New York Times | LOUISE STORY | Posted 12.08.2007 | Business
Advertising is often like a game of cat and mouse. Consumers try as hard as they can to run away from sales pitches and commercial jingles, so markete...
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Variety | William Triplett | Posted 09.24.2008 | Media