Networks Tell FCC: Don't Regulate Product Placements
The MPAA, the parent companies of the Big Four nets and other biz heavyweights have told the Federal Communications Commission that there's no need fo...
Product Placement
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Product Placement Down 14.8% But Still Incredibly Prevalent
New York Times | Stuart Elliott | Posted 09.16.2008 | Media
The number of product placements on television declined in the first half of the year, according to a report, but the reason does not seem to be becau...
Stealth Advertising: The Dangerous Sound of Media Silence
Nancy Marsden | Posted 08.08.2008 | Media
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Television,
Product Placement,
Advertising,
Regulation,
Kevin Martin FCC,
Public Health,
Stealth Marketing,
Media Bias,
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There's nothing philosophical about it. When a press release from 23 watchdog groups falls in the media "forest" and nobody hears it, as far as the pu...
Chris Brown's Hit Song, "Forever," Also a Wrigley's Gum Commercial is a Hard Piece to Swallow
Nina Spezzaferro | Posted 07.30.2008 | Business
My first reaction was disgust and outrage at having been deceived yet fascination at how Wrigley was able to get a "jingle" all the way to the top of the pop charts.
Embedded TV Ads: Here Comes the Spin
N. E. Marsden | Posted 07.25.2008 | Entertainment
We know product placement when we see it; those branded props are a growing irritation. However, product integration is a very different story.
Product Placement Comes To TV News
New York Times | Stephanie Clifford | Posted 07.22.2008 | Media
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KVVU Las Vegas,
Product Placements Tv News,
KVVU Las Vegas Mcdonalds,
Product Placement,
Product Placements,
TV News Mcdonalds,
Media News
Name-brand products make regular appearances on television shows, where they are typically written into a drama, comedy or reality program. "American ...
Diagnosis: Obsessive Branding Disorder (Symptom #1 -- Volume)
Lucas Conley | Posted 07.16.2008 | Business
So for those who argue that advertising hasn't really changed in the past fifty years, try giving the advertisers just what they've been asking for -- a little bit of your attention.
FCC Says It May Crack Down On Product Placements In TV Shows
AP | JOHN DUNBAR | Posted 06.27.2008 | Media
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Product Placement,
FCC Product Placement,
Federal Communications Commission,
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WASHINGTON — A stealthy form of advertising in which products are featured on television shows as props and even woven into story lines has draw...
Product Placements To Get A Closer Look by the FCC
Lucas Conley | Posted 06.24.2008 | Business
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Uk,
Fcc,
Branded Entertainment,
Paid Placements,
Disclosure,
Product Placement,
Tv,
Regulation,
European Union,
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We don't need more disclosure -- we need less advertising. Five placements a minute? We're already living in branded world, inundated by 3,000-5,000 ad messages a day. Enough!
Do We Need Another Queen for a Day?
Candy Spelling | Posted 05.24.2008 | Entertainment
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Audience Votes,
Reality TV,
Game Shows,
Product Placement,
Television,
Oprah,
Advertising,
Hardships,
Entertainment News
I though younger generations would never have to see the show Queen for a Day, where to the saddest people in America humiliate themselves. I was wrong.
Ad Industry Increasingly Relying On 'Branded Entertainment' To Market Products
New York Times | LOUISE STORY | Posted 12.08.2007 | Business
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Fcc,
Pepsi,
Product Placement,
Advertising,
Federal Communications Commission,
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Advertising is often like a game of cat and mouse. Consumers try as hard as they can to run away from sales pitches and commercial jingles, so markete...
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