UK TV To Allow Product Placements
But while product placement is rife in film, British television programmes have long had to make up fictional products, such as pints of Newton & Ridl...
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Product Placement
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"Ugly Wudi," Chinese "Ugly Betty," One Long Product Placement
AdAge | Produced by | Posted 06.28.2009 | Media
As it goes into its third season as a smash TV hit across the mainland, the Chinese version of "Ugly Betty" is also pioneering new levels of product-p...
Automakers Push Key Vehicles Through Fall TV Shows
AP | BREE FOWLER | Posted 11.13.2008 | Media
NEW YORK — In this fall's TV season, a secret agent speeds around in a Chevrolet Camaro, a man tries to save the world with the help of a Dodge ...
Networks Tell FCC: Don't Regulate Product Placements
Variety | William Triplett | Posted 10.25.2008 | Media
The MPAA, the parent companies of the Big Four nets and other biz heavyweights have told the Federal Communications Commission that there's no need fo...
Product Placement Down 14.8% But Still Incredibly Prevalent
New York Times | Stuart Elliott | Posted 10.17.2008 | Media
The number of product placements on television declined in the first half of the year, according to a report, but the reason does not seem to be becau...
Chris Brown's Hit Song, "Forever," Also a Wrigley's Gum Commercial is a Hard Piece to Swallow
Nina Spezzaferro | Posted 08.07.2008 | Business
My first reaction was disgust and outrage at having been deceived yet fascination at how Wrigley was able to get a "jingle" all the way to the top of the pop charts.
Product Placement Comes To TV News
New York Times | Stephanie Clifford | Posted 07.30.2008 | Media
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KVVU Las Vegas,
Product Placements Tv News,
KVVU Las Vegas Mcdonalds,
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Product Placements,
TV News Mcdonalds,
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Name-brand products make regular appearances on television shows, where they are typically written into a drama, comedy or reality program. "American ...
FCC Says It May Crack Down On Product Placements In TV Shows
AP | JOHN DUNBAR | Posted 07.05.2008 | Media
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FCC Product Placement,
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WASHINGTON — A stealthy form of advertising in which products are featured on television shows as props and even woven into story lines has draw...
Ad Industry Increasingly Relying On 'Branded Entertainment' To Market Products
New York Times | LOUISE STORY | Posted 03.28.2008 | Business
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Pepsi,
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Advertising is often like a game of cat and mouse. Consumers try as hard as they can to run away from sales pitches and commercial jingles, so markete...
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Guardian | Jo Adetunji | Posted 11.14.2009 | Media