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Product Placement

Eleazar David Melendez

Marijuana Product Placement, Branding On The Rise As Marketing Execs Reimagine Legal Ganja

HuffingtonPost.com | Eleazar David Melendez | Posted 06.13.2013 | Business
Read More: Marijuana Television, Marijuana Product Placement, Product Placement, Marijuana Marketing, Marijuana Legalization, Cheryl Shuman, Marijuana Branding, Business News

Marijuana's public image is coming in for a makeover worthy of daytime TV, with pot product placement already a reality on Hollywood sets. Cheryl S...

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James Bond's Toughest Foe? The Great Recession

Tom Silva | Posted 01.21.2013 | Entertainment
Read More: MGM Bankruptcy, James Bond, Product Placement, James Bond Skyfall, Javier Bardem, Skyfall Box Office, 007, James Bond Heineken, Skyfall, Sam Mendes, MGM Studios, Daniel Craig, Entertainment News
Tom Silva

Necessity is the mother of invention and smaller budgets almost always beget more interesting films. For MGM and its fortunes going forward, Skyfall is the comeback it needed, the ultimate symbol of its recovery. Resurrection

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ood Companies Use Latest Technologies to Market Directly to Children

Timi Gustafson, R.D. | Posted 11.24.2012 | Parents
Read More: Food Companies, Video Games, Smartphones, Marketing, Children, Tablets, Childhood Obesity, Apps, Advertising to Kids, Product Placement, Ads in Games, Advertising in Apps, Parental Supervisions, Parents News
Timi Gustafson, R.D.

Parents have long felt outgunned when battling the food industry for the hearts and minds of their children. The latest frontier is ads on smartphones and tablets. New technologies allow companies to directly reach children by placing their products in games for touch-screen devices.

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Ponies and Stripes Forever: The Olympics' Shameless Polo Product Placement

Anne Zeiser | Posted 09.19.2012 | Media
Read More: Mega-Pony, Azure Media, Product Placement, United States Olympic Committee, House Speaker John Boehner, Logo, u.s. Olympic Uniforms, Usoc, Polo, Senate Majority Leader Harry Reid, Ralph Lauren, 2012 Olympic Games, Media News
Anne Zeiser

So it seems the mega-pony on the U.S. uniform represents how we have sold our loftiest commodity -- our national honor -- to corporate branding.

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WATCH: Our Favorite Product Placement Moments

Posted 07.06.2012 | Entertainment
Read More: 30 Rock Product Placement, Video, Spider-Man Bing, Spider-Man Product Placement, The Amazing Spider-Man, Product Placement, Cougartown Product Placement, Days of Our Lives Product Placement, Arrested Development Product Placement, Slideexpand, Amazing Spider-Man Product Placement, Community Product Placement, Chuck Product Placement, Entertainment News

Most fans of James Bond films can tell you that 007 prefers a vodka martini. Fewer fans could tell you that the Bond seen on film -- and not the Bond ...

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Unfortunate Product Placement In 'Spider-Man'

The Huffington Post | Kia Makarechi | Posted 07.05.2012 | Entertainment
Read More: Hawaii Five-O Bing It, Spider-Man Product Placement, Bing It, Bing, Microsoft Product Placement, Slideexpand, Video, Spider-Man Bing, The Amazing Spider-Man, Product Placement, Spider-Man, Sony Pictures, Bing Product Placement, Entertainment News

When product placement goes wrong: Moviegoers who saw "The Amazing Spider-Man" were quite surprised to see Peter Parker using Bing, and have since tak...

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Should More Books Feature Product Placement?

| Posted 04.19.2012 | Books
Read More: James Bond, Literary Product Placement, Product Placement in James Bond, Video, Product Placement in Books, Product Placement, Ebook Product Placement, Books News

By David Gaughran For Indiereader.com It’s one of the most recognizable quotes in the history of cinema: “Shaken, but not stirred.” The phras...

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Bland. James Bland.

Doon Baqi | Posted 06.04.2012 | Entertainment
Read More: Daniel Craig, James Bond Martinis, James Bond, Shaken Not Stirred, Product Placement, Advertising, James Bond Skyfall, 007, Heineken, James Bond Heineken, Skyfall, Entertainment News
Doon Baqi

Bringing in Daniel Craig seemed a subtle departure from the other Bonds. But, even in going more gruff, he still drank martinis, the proverbial tonic of refinement. Well, my devoted Bond comrades, it's all about to end. He is ditching the martini for a Heineken.

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Oscars Introduce Best Supporting Product Category

James Napoli | Posted 04.24.2012 | Comedy
Read More: Twilight Saga, The Help, The Oscars, Academy Awards, The Girl With the Dragon Tattoo, Movies, Entertainment, Celebrities, Product Placement, Comedy News
James Napoli

Viewers of this year's Academy Awards will see the coveted gold Oscar statuette handed to a company that did the best job of gracelessly shoehorning its product into an otherwise perfectly adequate movie scene.

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How Tom Cruise Is Stealing Your Liberty

Seth Engel | Posted 03.04.2012 | Technology
Read More: Apple, Mission Impossible Apple, Product Placement, Privacy, Mission Impossible, Technology News
Seth Engel

In a Hollywood where movies and advertisements are inching towards each other, Mission Impossible takes a humongous leap.

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Some News Guests Are Paid To Promote Products On Air

The Huffington Post | Katherine Fung | Posted 12.07.2011 | Media
Read More: Video, Product Placement, Morning News, Morning News Shows, Alison Rhodes Safety Mom, Today Show, Plugola, Alison Rhodes Today, Today Show Product Segments, Alison Rhodes, Payola, Media News

Be wary the next time you turn your TV on: that news segment about the latest gadget might actually be a paid product placement. News shows are st...

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Rabbi As Pitchman?

Rabbi Jason Miller | Posted 10.03.2011 | Religion
Read More: Product Placement, Advertising, Judaism, Advertising Rabbi, Blatant Product Placement, Clergy and Advertising, Pastor Joe Nelms, Religion and Advertising, Pulpit Advertising, Nascar Prayer, Religion News
Rabbi Jason Miller

It seems like everyone's a pitchman today. But what about clergy? Can religious leaders sell out, too?

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James Bond Sells Out

Posted 07.03.2011 | Entertainment
Read More: James Bond Product Placement, Bond 23, Quantum of Solace, Bmw, Sony, Mgm, Aston Martin, Product Placement, Daniel Craig, Movies, James Bond, Entertainment News

James Bond's only loyalty is to the Queen, and being a badass: for 50 years, no temptress or evil Communist villain could lure him. Turns out, what th...

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Morgan Spurlock: Mr. Product Placement

Marshall Fine | Posted 06.22.2011 | Entertainment
Read More: Sheetz, Jet Blue, Jeff Gordon, Around the World in 80 Days, Morgan Spurlock, M&Ms, Heroes, Woody Allen, Thomas Edison, Altoona Pa., Nissan Rogue, Jules Verne, Movies, Marshall Fine Interview, Pom Wonderful, Marshall Fine, Old Navy, E.T., Hayden Panettiere, Product Placement, Pom Wonderful Presents: The Greatest Movie Ever Sold, Reese's Pieces, Documentary, Mini, Morgan Spurlock Interview, Reese's Cups, Hyatt, Sao Paolo Brazil, Super-Size Me, Entertainment News
Marshall Fine

The suit is by Ted Baker of London and Morgan Spurlock owns three copies: charcoal gray, nicely fitted, festooned with lavishly embroidered logos of h...

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Apple: The King Of Movie Product Placements

The Huffington Post | Amy Lee | Posted 05.25.2011 | Technology
Read More: Apple Movie Placement, Apple Product Placement, Product Placement, Technology News

Apple appeared in more box office hits than any other brand--but it's a mixed victory. Apple products appeared in 30 percent of 2010's number one mov...

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WATCH: The Most Obvious Movie Product Placements

Posted 05.25.2011 | Comedy
Read More: Video, Filmdrunk, Funny Movie Product Placement, Product Placement, Movie Product Placement, Comedy News

Oliver Noble of Filmdrunk compiled this impressive mashup of all the most noticeable product placements in movies, and we are stunned at how many ther...

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Books That Sell

Laurence Hughes | Posted 05.25.2011 | Books
Read More: Edgar Allan Poe, Henry Miller, Ernest Hemingway, Mutiny on the Bounty, Hannibal Lector, Literary Classics, Lorraine Hansberry, Charles Dickens, Ford Maddox Ford, Herman Melville, E.M. Forster, J.D. Salinger, Product Placement, Leaves of Grass, Alexandre Dumas, Shakespeare, Mark Twain, Advertising in Books, James Bond, Books News
Laurence Hughes

Twitter was all atwitter about a recent Wall Street Journal opinion piece which argued that the increasingly difficult economics of the publishing business will soon lead to advertising in ebooks.

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Digital: Mad Men Google Bombing for Fun -- and Profit?

Noah Mallin | Posted 05.25.2011 | Business
Read More: Mad Men, Product Placement, Television, World War II, Facebook, Google, Amc, Automotive Navigation System, Television Program, Lyle Evans, Business News
Noah Mallin

Historically, it's been tough to measure the effectiveness of product placement, but search engine queries can provide insight. The immediate online response of a big swath of viewers is hard to beat.

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What's Next From Lady Gaga, a Snuff Film?

Jim Schumacher and Debbie Bookchin | Posted 05.25.2011 | Entertainment
Read More: Social Criticism, Children, Telephone Video, Violence, Lady GaGa, Objectification of Women, Media, Music, Culture, Politics, Kids, Product Placement, Celebrity, Video Games, Madonna, Women's Movement, Entertainment, Beyonce, Cultural Criticism, Entertainment News
Jim Schumacher and Debbie Bookchin

Is it really too much to ask that a child be allowed to reach adulthood without thinking that watching two women engaged in a jailhouse beating is prerequisite foreplay for a satisfying sexual encounter?

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"Jay Leno Show" #1 In Product Placement

Variety | Posted 05.25.2011 | Media
Read More: Product Placement, Jay Leno, Jay Leno Product Placement, Media News

Finally -- a Nielsen chart in which "The Jay Leno Show" is a dominant No. 1. But this probably isn't a measurement that NBC will care to emphasize. A...

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Is Mad Men the Ultimate in Product Placement?

Vivian Norris | Posted 05.25.2011 | Entertainment
Read More: Drug Rehabeconomy, Americana, Mad Men, Sex in the City, Bay Watch, USA, Export, Product Placement, Eurotrash, Dallas, Vegas, Blue Chip, Entertainment News
Vivian Norris

What ad men did to America was make us into consumers. And that is what brought us down. Maybe Mad Men will help us understand what went so terribly wrong so that we might do it better this time around.

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UK TV To Allow Product Placements

Guardian | Jo Adetunji | Posted 05.25.2011 | Media
Read More: British TV, Product Placement, United Kingdom, Product Placement UK, Media News

But while product placement is rife in film, British television programmes have long had to make up fictional products, such as pints of Newton & Ridl...

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"Ugly Wudi," Chinese "Ugly Betty," One Long Product Placement

AdAge | Produced by | Posted 05.25.2011 | Media
Read More: Chinese Ugly Betty, Ugly Betty, Ugly Wudi, Product Placement, Media News

As it goes into its third season as a smash TV hit across the mainland, the Chinese version of "Ugly Betty" is also pioneering new levels of product-p...

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Automakers Push Key Vehicles Through Fall TV Shows

AP | BREE FOWLER | Posted 05.25.2011 | Media
Read More: Product Placement, Car Product Placements, Media News

NEW YORK — In this fall's TV season, a secret agent speeds around in a Chevrolet Camaro, a man tries to save the world with the help of a Dodge ...

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Networks Tell FCC: Don't Regulate Product Placements

Variety | William Triplett | Posted 05.25.2011 | Media
Read More: Fcc, Mpaa, FCC Product Placement, Product Placements, Product Placement, Media News

The MPAA, the parent companies of the Big Four nets and other biz heavyweights have told the Federal Communications Commission that there's no need fo...

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