iOS app Android app

Product Placement

FTC Continues Crackdown on Misleading Endorsements

Allison Fitzpatrick | Posted 05.14.2014 | Media
Allison Fitzpatrick

The FTC's latest settlement should serve as reminder to all marketers that they need to ensure that their spokespersons are disclosing their material connections when endorsing the marketer's products in non-traditional media, such as talk shows, blogs and websites.

Product Placement Gets Ellen to Take Selfie -- Real Time Content Marketing Lets LG Joke Back

Nimati Emam | Posted 05.06.2014 | Business
Nimati Emam

Ellen's selfie stunt produced the most retweeted image of all time! Whether you like the fact that it was a staged product placement is not the point because it was brilliant. What I think is even more brilliant was LG's real time content marketing response suggesting a G2 would have enabled Ellen to take the selfie herself.

Nontraditional Branding: The Future of the Music Industry?

Andrew Benkovic | Posted 01.25.2014 | Entertainment
Andrew Benkovic

Brand placement is becoming the norm. This is going beyond an artist simply saying a brand in their song lyrics. It is the actual product appearing in the video.

Eleazar David Melendez

Marijuana Product Placement, Branding On The Rise As Marketing Execs Reimagine Legal Ganja

HuffingtonPost.com | Eleazar David Melendez | Posted 06.13.2013 | Business

Marijuana's public image is coming in for a makeover worthy of daytime TV, with pot product placement already a reality on Hollywood sets. Cheryl S...

James Bond's Toughest Foe? The Great Recession

Tom Silva | Posted 01.21.2013 | Entertainment
Tom Silva

Necessity is the mother of invention and smaller budgets almost always beget more interesting films. For MGM and its fortunes going forward, Skyfall is the comeback it needed, the ultimate symbol of its recovery. Resurrection

ood Companies Use Latest Technologies to Market Directly to Children

Timi Gustafson, R.D. | Posted 11.24.2012 | Parents
Timi Gustafson, R.D.

Parents have long felt outgunned when battling the food industry for the hearts and minds of their children. The latest frontier is ads on smartphones and tablets. New technologies allow companies to directly reach children by placing their products in games for touch-screen devices.

Ponies and Stripes Forever: The Olympics' Shameless Polo Product Placement

Anne Zeiser | Posted 09.19.2012 | Media
Anne Zeiser

So it seems the mega-pony on the U.S. uniform represents how we have sold our loftiest commodity -- our national honor -- to corporate branding.

WATCH: Our Favorite Product Placement Moments

Posted 07.06.2012 | Entertainment

Most fans of James Bond films can tell you that 007 prefers a vodka martini. Fewer fans could tell you that the Bond seen on film -- and not the Bond ...

Unfortunate Product Placement In 'Spider-Man'

The Huffington Post | Kia Makarechi | Posted 07.05.2012 | Entertainment

When product placement goes wrong: Moviegoers who saw "The Amazing Spider-Man" were quite surprised to see Peter Parker using Bing, and have since tak...

Should More Books Feature Product Placement?

| Posted 04.19.2012 | Books

By David Gaughran For Indiereader.com It’s one of the most recognizable quotes in the history of cinema: “Shaken, but not stirred.” The phras...

Bland. James Bland.

Doon Baqi | Posted 06.04.2012 | Entertainment
Doon Baqi

Bringing in Daniel Craig seemed a subtle departure from the other Bonds. But, even in going more gruff, he still drank martinis, the proverbial tonic of refinement. Well, my devoted Bond comrades, it's all about to end. He is ditching the martini for a Heineken.

Oscars Introduce Best Supporting Product Category

James Napoli | Posted 04.24.2012 | Comedy
James Napoli

Viewers of this year's Academy Awards will see the coveted gold Oscar statuette handed to a company that did the best job of gracelessly shoehorning its product into an otherwise perfectly adequate movie scene.

How Tom Cruise Is Stealing Your Liberty

Seth Engel | Posted 03.04.2012 | Technology
Seth Engel

In a Hollywood where movies and advertisements are inching towards each other, Mission Impossible takes a humongous leap.

Some News Guests Are Paid To Promote Products On Air

The Huffington Post | Katherine Fung | Posted 12.07.2011 | Media

Be wary the next time you turn your TV on: that news segment about the latest gadget might actually be a paid product placement. News shows are st...

Rabbi As Pitchman?

Rabbi Jason Miller | Posted 10.03.2011 | Religion
Rabbi Jason Miller

It seems like everyone's a pitchman today. But what about clergy? Can religious leaders sell out, too?

James Bond Sells Out

Posted 07.03.2011 | Entertainment

James Bond's only loyalty is to the Queen, and being a badass: for 50 years, no temptress or evil Communist villain could lure him. Turns out, what th...

Morgan Spurlock: Mr. Product Placement

Marshall Fine | Posted 06.22.2011 | Entertainment
Marshall Fine

The suit is by Ted Baker of London and Morgan Spurlock owns three copies: charcoal gray, nicely fitted, festooned with lavishly embroidered logos of h...

Apple: The King Of Movie Product Placements

The Huffington Post | Amy Lee | Posted 05.25.2011 | Technology

Apple appeared in more box office hits than any other brand--but it's a mixed victory. Apple products appeared in 30 percent of 2010's number one mov...

WATCH: The Most Obvious Movie Product Placements

Posted 05.25.2011 | Comedy

Oliver Noble of Filmdrunk compiled this impressive mashup of all the most noticeable product placements in movies, and we are stunned at how many ther...

Books That Sell

Laurence Hughes | Posted 05.25.2011 | Books
Laurence Hughes

Twitter was all atwitter about a recent Wall Street Journal opinion piece which argued that the increasingly difficult economics of the publishing business will soon lead to advertising in ebooks.

Digital: Mad Men Google Bombing for Fun -- and Profit?

Noah Mallin | Posted 05.25.2011 | Business
Noah Mallin

Historically, it's been tough to measure the effectiveness of product placement, but search engine queries can provide insight. The immediate online response of a big swath of viewers is hard to beat.

What's Next From Lady Gaga, a Snuff Film?

Jim Schumacher and Debbie Bookchin | Posted 05.25.2011 | Entertainment
Jim Schumacher and Debbie Bookchin

Is it really too much to ask that a child be allowed to reach adulthood without thinking that watching two women engaged in a jailhouse beating is prerequisite foreplay for a satisfying sexual encounter?

"Jay Leno Show" #1 In Product Placement

Variety | Posted 05.25.2011 | Media

Finally -- a Nielsen chart in which "The Jay Leno Show" is a dominant No. 1. But this probably isn't a measurement that NBC will care to emphasize. A...

Is Mad Men the Ultimate in Product Placement?

Vivian Norris | Posted 05.25.2011 | Entertainment
Vivian Norris

What ad men did to America was make us into consumers. And that is what brought us down. Maybe Mad Men will help us understand what went so terribly wrong so that we might do it better this time around.

UK TV To Allow Product Placements

Guardian | Jo Adetunji | Posted 05.25.2011 | Media

But while product placement is rife in film, British television programmes have long had to make up fictional products, such as pints of Newton & Ridl...