Networks Tell FCC: Don't Regulate Product Placements
The MPAA, the parent companies of the Big Four nets and other biz heavyweights have told the Federal Communications Commission that there's no need fo...
The MPAA, the parent companies of the Big Four nets and other biz heavyweights have told the Federal Communications Commission that there's no need fo...
New York Times | Stuart Elliott | Posted 05.25.2011
The number of product placements on television declined in the first half of the year, according to a report, but the reason does not seem to be becau...
New York Times | Stephanie Clifford | Posted 05.25.2011
Name-brand products make regular appearances on television shows, where they are typically written into a drama, comedy or reality program. "American ...
AP | Posted 05.25.2011
BURBANK, Calif. — A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors' prod...
New York Times | Elizabeth Olson | Posted 05.25.2011
American Eagle Outfitters, the retailer that sells jeans, T-shirts and hoodies for the 15- to-25-year-old set, has been at the forefront of the trend ...
Variety | William Triplett | Posted 05.25.2011