The MPAA, the parent companies of the Big Four nets and other biz heavyweights have told the Federal Communications Commission that there's no need fo...
New York Times | Stuart Elliott | Posted 10.17.2008 | Media
The number of product placements on television declined in the first half of the year, according to a report, but the reason does not seem to be becau...
New York Times | Stephanie Clifford | Posted 07.30.2008 | Media
Name-brand products make regular appearances on television shows, where they are typically written into a drama, comedy or reality program. "American ...
AP | Posted 04.26.2008 | Media
BURBANK, Calif. — A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors' prod...
New York Times | Elizabeth Olson | Posted 03.28.2008 | Media
American Eagle Outfitters, the retailer that sells jeans, T-shirts and hoodies for the 15- to-25-year-old set, has been at the forefront of the trend ...
Variety | William Triplett | Posted 10.25.2008 | Media