The 50+ population is still a swiftly developing consumer market, and it's hitting an all-time high in terms of global aging. While catering to baby boomers may not necessarily fit into every business's products and services, they're a demographic that deserves closer attention.
Indian food has creeped into the weekly rotation of Taco Tuesdays, Take-Out Chinese Wednesdays and Trendy Thai Fusion Fridays -- all once misunderstood exotic cuisines that have secured spots on the carousel of accepted foods by mainstream America.
You've seen it around your sushi, most likely. Not the soy sauce or the little green mound of wasabi, but the seaweed that holds everyone's favorite food together. It makes sushi rolls delicious and portable, but it's a lot more than wrapping paper.
As consumers of financial services products, start to demand that your bank, investment advisor and brokerage join this movement. If they aren't willing to publicly declare what you deserve, you deserve a better company.