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Promoting Your Book

Marketing 101: Never (Ever) Sell Your Book

Penny C. Sansevieri | Posted 12.16.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Book Marketing, Authors, Twitter, Books, Facebook, Marketing Authors, Blogging, Books News
Penny C. Sansevieri

One of the biggest mistakes authors make is selling their book. Remember it's not about the book; it's about what the book can do for the reader.

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Eight Steps For Successfully Marketing Yourself Online

Penny C. Sansevieri | Posted 11.30.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Youtube, Books-News, Book Marketing, Authors, Twitter, Books, Facebook, Books News, Marketing Authors, Blogging, Books News
Penny C. Sansevieri

We've been doing "online" for a long while now and we've seen many changes, but one thing has remained consistent: regardless of where you go or how you pitch, you must know your market.

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10 Ways to Rock on Social Media and Still Have a Life

Penny C. Sansevieri | Posted 11.17.2009 | Media

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Youtube, Books-News, Book Marketing, Authors, Twitter, Books, Facebook, Books News, Marketing Authors, Blogging, Media News
Penny C. Sansevieri

It's true: social media is here--and there goes your life! Well, maybe not entirely but it sure seems that way sometimes, doesn't it?

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Fifty Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 11.16.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Youtube, Books-News, Book Marketing, Authors, Twitter, Books, Facebook, Books News, Marketing Authors, Blogging, Books News
Penny C. Sansevieri

These days it seems like everyone's book marketing budget is a little tighter. If you're feeling the pinch, here are some tips that could help keep you on track.

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Everything Is Your Resume

Penny C. Sansevieri | Posted 10.28.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Book Marketing, Authors, Youtube, Twitter, Books, Facebook, Marketing Authors, Books-News, Blogging, Books News
Penny C. Sansevieri

When you put something online, it can almost live forever. That means that we have to be careful what we share, what we say, and the footprints we leave online.

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Simple Ways to Promote Yourself Online

Penny C. Sansevieri | Posted 10.16.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Book Marketing, Authors, Books, Marketing Authors, Blogging, Books News
Penny C. Sansevieri

In as much as I've taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people.

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