I hate when there's an elephant in the room. And let's face it -- we've got quite a few elephants roaming around the online community. One of them is the fact that everybody's trying to pitch everything, yet nobody knows HOW to pitch anything.
The problem is this: except for the most ego-driven or ego-protected among us, it's an unnatural position for most writers. We like working in pajamas. We don't like shaking our booties. But to sell, we must.