Because .ORG is open to individuals, companies and organizations of all kinds, registering for a .ORG domain is less about who you are, and more about what you do. What .ORGs do, most of all, is bring people together online in support of a common cause.
Now, at the risk of stating the obvious, NGO is a universal term -- and one more frequently used in other countries than "nonprofit" or just "organization." So when our team at PIR sat down to evaluate the infinite number of domain name options that could be useful, .NGO resonated.
While it's obvious why these extreme acts of kindness tug at heartstrings around the world, I can't help wonder why these kids are thinking about social issues at such a young age.