iOS app Android app

Public Relations

What All Good Clients Have in Common

Lisa Rinkus | Posted 03.10.2014 | Business
Lisa Rinkus

"This business would be great if it weren't for the clients." A partner at the PR agency where I got my first job made this statement. While not exac...

Kim Bhasin

Viral Photos Put Sears On The Defensive

HuffingtonPost.com | Kim Bhasin | Posted 01.23.2014 | Business

Sears desperately wants you to know that its stores are not sloppy, neglected or dying. The department store went on the defensive on Saturday afte...

Blackfish Backlash Continues

John P. David | Posted 02.15.2014 | Green
John P. David

From what I know about orca public relations, I think SeaWorld's got a big problem.

Is Print Really Dead?

John P. David | Posted 02.11.2014 | Media
John P. David

The print media conundrum remains. Some publications continue to survive, while a few thrive.

5 Budget-Beating Tips for Beefing up Your Marketing Efforts

Rebekah Iliff | Posted 02.10.2014 | Business
Rebekah Iliff

Not all brands are created equal.

Frankenstein Clients?

Michael Ramah | Posted 02.10.2014 | Business
Michael Ramah

In advertising and communications, griping about clients is a time-honored pastime. In tone and substance, it falls somewhere between complaining about the weather and whining about an inconsiderate significant other. It does about as much good, too.

Israel's Costly Decision on Mandela Funeral

Shai Franklin | Posted 02.10.2014 | World
Shai Franklin

This is a moral moment on the world stage, when Israel and the Jewish people deserved to be represented and led toward the greater good. If Netanyahu really harbors some secret reason why he could not travel to South Africa this week, let's hope it was worth it, because the costs are painfully evident.

PR Twitter Classroom, Social Media and Academic Freedom

Jeremy Harris Lipschultz | Posted 02.04.2014 | Media
Jeremy Harris Lipschultz

When faculty go online and communicate with students -- their students and those from other campuses -- broadening social networks constitute professional communities.

Bouncing Booties, Bounties and Bankruptcy: PR Pardons for 2013

Mark Pettit | Posted 01.27.2014 | Business
Mark Pettit

"PR Pardons" are for those we think have paid their public penance and deserve a fresh start--at least from a public relations perspective. Don't worry, despite dominating national coverage, Toronto Mayor Rob Ford and Healthcare.gov are not on our list.

Miley Cyrus: PR Genius

Sal Cataldi | Posted 01.27.2014 | Entertainment
Sal Cataldi

Miley Cyrus is a PR genius, someone who is using the there-in-an instant media landscape to make visual statements as potent as the performance or video works you'll see showcased in your local Modern Art emporium.

This Is How You Turn 30

Gabriel Mizrahi | Posted 01.26.2014 | Books
Gabriel Mizrahi

30 Before 30: Traveling Under the Influence, a series of vignettes detailing Banicki's unusual meetups, serendipitous run-ins and delightful missteps, comes to 235 pages of awesome. Reading her words, I was reminded why I travel

Conflict of Interest Confound the Negative Views of Hawaii GMO bills

Hector Valenzuela | Posted 01.25.2014 | Hawaii
Hector Valenzuela

Over the past year in Hawaii, County Council bills were drafted in response to community concerns about the planting of GM crops. In response, the agrochemical industry brought a number of 'hired guns' from out-of-state to paint a rosier picture of the GMO industry.

Let's Debate Social Media Communication Ethics

Jeremy Harris Lipschultz | Posted 01.23.2014 | Media
Jeremy Harris Lipschultz

Social media communication tools and practices are beginning to mature, so it makes sense to discuss and debate values that underlie behavior.

Bullying of a Brand

John P. David | Posted 01.23.2014 | Sports
John P. David

At this stage of the controversy, it is very easy to pile-on and bash the Dolphins, but there's so much conflicting information out there, it's tricky to take a hard stance either way.

Atlanta Burns With Anger: The Braves PR Disaster

Mark Pettit | Posted 01.23.2014 | Business
Mark Pettit

The news hit the city's ego like a bean ball to the noggin' -- and didn't even come with a brush back warning pitch.

Digital Reality Meets Jurassic Park

John P. David | Posted 01.23.2014 | Small Business
John P. David

Whether we like it or not, the digital world helps define who we are. It's best to address it now and prevent potential chaos.

Use the Theory of Everyone to Build Your Twitter Followership

Chris Abraham | Posted 01.23.2014 | Small Business
Chris Abraham

While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.

Why We're Drowning in Junky Data and Sensational Headlines

Rob Leathern | Posted 01.23.2014 | Technology
Rob Leathern

We are drowning in studies and statistics, many of them dead wrong. This data is no longer coming just from the academic side, but a concerted push for publishing data and studies is now coming from enterprises too that are generating a lot of "big data" as a side-effect of their operations.

Starbucks Enters Same-Sex Marriage Boycott Wars

Sam Fiorella | Posted 01.23.2014 | Business
Sam Fiorella

The key here is that more often than not, controversy sells. Precedent seems to have been set. Expect more of these public 'us vs. them' stances being made by corporate CEOs and an equally decisive reaction from activists.

Simple Language Isn't for Bird Brains

Chris Abraham | Posted 01.23.2014 | Media
Chris Abraham

Social media is essentially a game of telephone, so it is critical to make sure the last player receives as intact a message as possible, no matter who is in the chain.

Catastrophic Success at Trader Joe's

John P. David | Posted 12.31.2013 | Miami
John P. David

High demand coupled with limited supply and poor delivery lead to backlash which can actually damage a brand. It almost never happens.

Decision Points for Your Business Marketing: Advertise, Promote or Publicize?

Gordy Grundy | Posted 12.29.2013 | Business
Gordy Grundy

All businesses, large and small, share basic commonalities. One of them is "How much bang for how little buck?" How to market your business requires a careful study. Where do you spend your money? Advertising? Promotion? Public relations?

5 Steps to Optimizing Your Website for Search Engines

Loolwa Khazzoom | Posted 12.24.2013 | Business
Loolwa Khazzoom

How are you going to stand out from the fray and get your website on the first page of a search on topic? Here are 5 steps to optimizing your website for search engines.

Marilyn Monroe: The Woman Behind the Icon

Abhishek Seth | Posted 01.23.2014 | Entertainment
Abhishek Seth

Generations after generation have been awestruck by her, her beauty, and her immortal public persona. Behind the glitz, glamour and glimmer, there was one woman to whom Marilyn Monroe owed it all: Lois Weber Smith.

4 Steps to Writing a Professional Bio That Gets You Noticed

Loolwa Khazzoom | Posted 12.21.2013 | Business
Loolwa Khazzoom

As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.