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Publicis

(VIDEO) Publicis and Adobe in Pact for "One-to-One" Marketing Initiative

Andy Plesser | Posted 09.10.2014 | Business
Andy Plesser

COLOGNE, Germany - Publicis, the giant advertising holding company, announced today a strategic partnership with Adobe for a marketing platform soluti...

(VIDEO) VivaKi's Bertozzi Aims For Consistency Amid Ad Tech 'Swirl'

Andy Plesser | Posted 08.15.2014 | Technology
Andy Plesser

The recent deal signed by ad agency Publicis' digital unit VivaKi to buy ads from Amazon's new self-service display tool crystallizes the outfit's eth...

(VIDEO) Premium Publishers Faster To Programmatic In EU: AOD's Bertozzi

Andy Plesser | Posted 08.19.2014 | Media
Andy Plesser

CANNES, France -- It's commonly thought that the European market is generally adopting so-called "programmatic" ad automation and trading techniques l...

(VIDEO) Beet.TV's "The Road to Cannes" Begins Production in London Next Week

Andy Plesser | Posted 07.09.2014 | Business
Andy Plesser

The scope of Cannes Lions will grow this year with a wave of new participants from  Silicon Valley, Hollywood  and other sectors, says Philip Thomas...

VivaKi's Bertozzi: Clean Up The Big Ad Views Fraud

Andy Plesser | Posted 01.23.2014 | Business
Andy Plesser

LONDON - How many users really viewed your video ads last week? Guess again - the number may be lower than you think, thanks to unscrupulous publisher...

From 'Mad Men' to Digital Scientists: How Big Data Is Shifting the Ad Landscape

David A. Steinberg | Posted 09.13.2013 | Business
David A. Steinberg

These ad giants will now be competing amongst the likes of Google, Facebook, Yahoo, and Twitter -- the companies gathering and mining this precious data.

Meet The Man Behind The World's Biggest Advertising Merger

The Huffington Post | Posted 08.02.2013 | Business

French advertising giant Publicis and its American rival Omnicom announced on Sunday that the two firms were merging to create the world's biggest adv...

Publicis-Omnicom Merger Provides Much Needed Opportunity to 'Step Up'

Jacqueline Corbelli | Posted 07.31.2013 | Business
Jacqueline Corbelli

Few mega deals bring the value promised The merging of Omnicom with Publicis offers a phenomenal opportunity to both companies -- that ultimately ben...

What Does the Merger Between Omnicom and Publicis Mean to the World of Digital Advertising?

Holly Hamann | Posted 09.30.2013 | Denver
Holly Hamann

When budgets are increasing in an industry that is becoming less effective, it means the market is hungry for alternatives. If done strategically, the merger gives Publicis Omnicom Group the opportunity to leverage several trends.

Gerry Smith

How The Merger Of These 2 Advertising Giants Could Be Bad For Your Health

HuffingtonPost.com | Gerry Smith | Posted 07.30.2013 | Technology

The fusion of the world's two largest advertising agencies heightens the prospect that some consumers could face discrimination the next time they buy...

Ad Groups Scramble After Seismic Merger

Reuters | Posted 09.28.2013 | Media

* Shares in WPP, Interpublic, Havas leap on deal news * Competing agencies will seek to poach big advertisers * Conflict...

Publicis, Omnicom Merger: It's about "Big Data" says Maurice Levy

Andy Plesser | Posted 09.27.2013 | Media
Andy Plesser

In his comments about the merger of Publicis Groupe and Omnicom, Publicis CEO Maurice Levy explained advertising has reached a new era, where "Big Dat...

Just Liking Us On Social Media? You're Doing It All Wrong

Robert J. Rosenthal | Posted 09.01.2013 | Media
Robert J. Rosenthal

Shame, guilt, and fear can be very effective motivators for a nonprofit, but they tend to leave a bad smell in the nose of its supporters. It's the odor of slash and burn, an indicator of a completely unsustainable message.

Homeless Youth Profiled On UK Company's Cardboard Boxes

The Huffington Post | Nader Salass | Posted 09.19.2014 | Impact

One UK company is thinking outside of the box when it comes to helping homeless youth. Advertising group Publicis and its charity client, Depaul UK...

Fountain House Symposium Honors Author Andrew Solomon

Jim Luce | Posted 07.07.2013 | Impact
Jim Luce

New York City has an annual event that educates the public on mental health that I believe is the finest in America. This symposium - and luncheon - ...

Starcom MediaVest's CEO Desmond: This is the Year of Mobility and Big Data

Andy Plesser | Posted 05.30.2013 | Business
Andy Plesser

LAS VEGAS - This is the year of "mobilty" around television consumption, when viewing moves from the big screen to unwired devices, says Laura Des...

Starcom's Amanda Richman on CES and a "Big Year for Digital Video"

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Digital video is poised for a "big year" says Amanda Richman, President of Activation and Investment at the giant global media agency Starcom, in ...

TechScape: Who Doesn't Want A Smart Ad Server?

Bill_Robinson | Posted 10.08.2012 | Technology
Bill_Robinson

The United States is filled with companies right now all crucially striving to provide the panacea to the online advertising market represented by Google, the big ad agencies and the advertisers themselves who are all trying to figure out this massive, exploding market.

High-Tech Start-Up Focus: Flite's 'Agile Marketing Platform'

Bill_Robinson | Posted 03.31.2012 | Small Business
Bill_Robinson

One of the most crucial elements of any high-tech start-up's survival -- much less evolution -- is the money backing the enterprise. Is it 'smart money?' Is it 'patient money?' Is it 'connected money?'

The Next Big Media Battle: Publishers vs. Ad Agencies

Kirk Cheyfitz | Posted 05.25.2011 | Media
Kirk Cheyfitz

The media business has been in chaos for a decade, and there's more coming.

VivaKi Launches Innovative Video Ad Platform in China With Top Sites Onboard

Andy Plesser | Posted 05.25.2011 | Technology
Andy Plesser

VivaKi, the umbrella for the digital agencies of the Publicis Groupe, has been rapidly expanding the implementation of its online video advertising platform globally.

News Corp's James Murdoch, BBC's Daniel Heaf, Investor Yuri Milner, Top Execs from Thomson Reuters, Google, AOL, Microsoft Headed to Monte Carlo...and So is Beet.TV!

Andy Plesser | Posted 06.05.2013 | Media
Andy Plesser

The overarching theme of this year's Monaco Media Forum (November 10-12) will be the "mobilization" of digital media, says event programmer Spence...

Video: Paris Dispatch: VivaKi Launches Global Initiative for Branded Content

Andy Plesser | Posted 06.06.2013 | Media
Andy Plesser

PARIS -- VivaKi, the digital and media arm of the giant Publicis Groupe, has formed a division committed to creating original branded campaigns. ...

News Corp's James Murdoch, Publicis' Maurice Levy and NBCU's Ben Silverman Share 2009 Strategies

Jack Myers | Posted 05.25.2011 | Media
Jack Myers

"In TV today," Silverman commented at last week's Monaco Media Forum in Monte Carlo, "it's difficult to manage an advertising downturn, but we're developing other businesses."

Publicis-Produced Spots Market Basketball Team Without The Basketball

Portfolio.com | Patrick J. Sauer | Posted 05.25.2011 | Business

"I'm as stubborn as an Uptown oak tree," an unidentified African-American man says. "I ain't going nowhere." The man is never named and his specific ...