As a successful celebrity publicist, Michael Levine has dealt with numerous difficult personalities, but he may have just taken on his most challenging client yet: Satan.
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Putting a publicist on the spot publicly is like throwing a bucket of water on a witch -- you can practically hear the hiss as their enthusiasm melts and dissolves into nothing.
My advice to authors is, don't get hung up about whether a specific interview will generate sales -- just take advantage of every opportunity to get the word out. And try to resist the temptation to ask your publicist "Will it sell books?"
"Do you think we can get Oprah?" Generally asked by an author whose book is wildly inappropriate for Oprah and who has never actually seen Oprah, but who's heard that Oprah sells books.
When it comes to women in hip-hop, don't call it a comeback. Women have been here for years.
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